AI marketing for physical therapy chains
Direct access means something different in each of your states, so a national page explaining it has to hedge until it says nothing. Flo writes the version that is true where each clinic is.
MoFlo holds the chain as one brand with every clinic underneath it, each on its own schedule and settings.
Per clinic, on that state's own rule.
One profession, fifty different rules
A patient in an unrestricted state can be seen and treated without any referral at all. A patient two states away hits a visit cap or a time limit. A national page that tries to describe both ends up describing neither, which is why almost no chain answers the question clearly.
Access Rules Differ
The same profession operating under fifty different practice acts.
Generic Pages Say Little
National copy that cannot answer the question anybody typed.
Clinics Post Nothing
Locations silent while patients search their symptoms nightly.
Dropouts Everywhere
Plans of care abandoned at week three in every market at once.
Four apps, one chain, every clinic
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Clinic Calendars
A calendar per location, on that community and that team.
MoBlogsYour State's Rule
What direct access actually allows where that clinic is.
MoMailWeek Three Dropouts
Patients who stopped attending, reached the same way in every market.
MoReviewsReplies That Name Nobody
Answer every profile in brand voice, with no patient detail in any of them.
What it publishes across the therapy year
Built from each market's sports calendar and when people get hurt.
- Jan to Mar
New Year Injuries
New routines, new strains and deductibles that just reset.
- Apr to Jun
Spring Sport
Running seasons, youth sport and the overuse that follows.
- Jul to Aug
Pre-season
Preparation content before the autumn injury wave.
- Sep to Dec
Post-surgical Volume
Elective procedures booked before year end, and the rehab after them.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent clinic and a mobile therapist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a physical therapy chain signs.
Direct access rules differ across our markets.
Which is the argument for running content per clinic. Each Knowledge base carries its own state rule, so the page says what a patient in that state can actually do rather than what is true somewhere else.
Which content performs across a chain?
Specific injuries, consistently. People search their own symptom at night in plain language, and a clinic that answers that exact complaint speaks their language in a way a list of services does not.
Some clinics never post.
Approval is a much lower bar than writing. Locations that produced nothing for a year tend to run several posts a week once the blank page is removed from the equation.
Patients drop out mid-plan everywhere.
They do, and it is the most consistent leak in outpatient therapy. Contacting somebody at week four with a reason to finish is something nobody in the group does, because it needs writing.
How is a chain priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. Chains run as one account, with every clinic underneath it.
Sources
- American Physical Therapy Association, Direct Access by State, data current as of July 2025, read 24 September 2026. A professional association's own data, not a regulator; individual state practice acts govern.
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