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Your prices rose 5.7% over the last year against 3.4% for everything else, and your clients have noticed. Flo publishes what is behind the number before somebody else decides for you.
You are the only practice in this category whose clients are not patients, which means you can actually talk about cases. Almost nobody does.
Written for the one practice HIPAA does not reach.
Which veterinary business are you?
A corporate or multi-site group, a single animal hospital, and a mobile vet driving between houses all treat the same animals and face completely different pressure on price and staffing. Pick the one that matches what you run.
Veterinary use cases
Four jobs the platform runs on a veterinary account, including one no other practice in healthcare can do.
Show Actual Cases
With the owner's permission, which is possible here and nowhere else in this category.
Explain The Price
What a workup costs and why, before a client concludes something worse.
Preventive Recall
Vaccinations, dentals and wellness visits that quietly lapse for years.
Replies With The Owner's Consent
The only segment here where a specific reply can be appropriate.
Other medical and dental practices we set up differently
Veterinary sits inside this category clinically and outside its privacy rules entirely.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
What comes up on the first call with a veterinary practice.
Do the privacy rules in this category apply to us?
Not HIPAA. Protected health information is defined as information about an individual, meaning a person, so animal records fall outside it. State veterinary practice acts still govern confidentiality and the client's own personal and payment information is still theirs, so this is a different rule set rather than no rules.
Does that change what we can publish?
Substantially. With the owner's permission you can show a real case, name the dog and describe the treatment, which is the single most engaging content in veterinary medicine and something no other practice on this page can do.
Clients are complaining about prices.
Veterinarian services rose 5.7% in the year to August 2026 while all consumer prices rose 3.4%, so the complaint is grounded. Explaining what a diagnostic workup involves shows the client the increase is not arbitrary.
Preventive visits keep lapsing.
They do, and it is the most predictable revenue you have. Vaccination and dental recall can carry a reason instead of a due date, and almost no practice sends anything more than the notice.
Sources
- United States Bureau of Labor Statistics, Consumer Price Index news release for August 2026, published 11 September 2026, Table 2, read 24 September 2026. A monthly series; the figure changes with each release.
- United States Department of Health and Human Services, HIPAA Administrative Simplification definitions, 45 CFR 160.103, read 24 September 2026. Protected health information is limited to information about a human individual, so veterinary records fall outside HIPAA. State veterinary practice acts still govern confidentiality.
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