AI marketing for animal rescues
US shelters and rescues took in 5.8 million dogs and cats in 2025 and placed 4.2 million in adoptive homes. Every one of those animals needed someone to see it first. Flo writes the adoptable pet posts, foster calls and donor updates that show the right people which animals need a home.
Rescue work is urgent and emotional, and the marketing has to keep pace with intake. The organizations that post consistently give each animal a better chance to be seen.
Every animal seen by someone.
Which kind of rescue are you?
An animal shelter with a building and staff and a foster network placing animals through volunteer homes both find families for animals. Pick yours.
Rescue use cases
Four jobs the platform runs on a rescue account, all of them tied to animals waiting.
Adoptable Pet Posts
Each animal's personality, not just its photo.
Foster Recruiting
Short-term homes for animals who need them.
Adoption Events
Weekend events and fee specials, promoted.
Happy Tails
Updates from adopters that show donors where their gifts went.
Other nonprofit and community organizations we set up differently
Rescues sit next to the charities and community events that often support them.
Marketing by company size
The same platform, framed by how many chapters, campuses or programs you run, not by the cause you serve.
You have questions. We have answers.
What comes up on the first call with a rescue.
How do we write about animals who have waited a long time?
Honestly and warmly. Describe the personality, the ideal home and what makes the animal special, not only how long it has waited.
How do we handle negative reviews?
Calmly and publicly, with care. Explain the policy or process behind the decision and invite the person to talk privately.
Can we post about difficult cases?
Yes, carefully. Donors respond to honesty, but graphic images drive some people away. Your policy goes into the Knowledge base.
How do adoption follow-ups help?
Adopters' updates show donors and future adopters what a placement looks like, and many adopters are happy to share them.
Is there free access for rescues?
Rescues and shelters run as nonprofits could be eligible for a free MoFlo subscription through MoGiving.
Sources
- Shelter Animals Count, 2025 Annual Data Report, released 4 February 2026, dogs and cats, read 29 September 2026
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