AI marketing for charities and nonprofits
Americans gave $617.2 billion to charity in 2025, and about 64% of it came from individuals. People give to people: the volunteer they met, the family they read about, the result they can picture. Flo writes the stories, updates and appeals that let donors see what their gift did.
A nonprofit has more audiences than most businesses: donors, volunteers, the people it serves, board members and partners. Each hears from you differently, and all of them notice when you go quiet.
Written so donors can see the difference.
Which kind of nonprofit are you?
A national cause with chapters and affiliates, a local nonprofit with staff and programs and a founder starting something new all raise money and recruit volunteers. Pick yours.
Nonprofit use cases
Four jobs the platform runs on a nonprofit account, most of them between appeals.
Impact Stories
What a gift did, told with the permission of the people in it.
Volunteer Recruiting
Shifts, roles and the reason to show up.
Giving Season
Year-end appeals planned from September, not December.
Donor Thank-Yous
Prompt, specific thanks that make the second gift likelier.
Other nonprofit and community organizations we set up differently
Charities sit next to the foundations that fund them and the faith organizations that often serve alongside them.
Marketing by company size
The same platform, framed by how many chapters, campuses or programs you run, not by the cause you serve.
You have questions. We have answers.
What comes up on the first call with a nonprofit.
We have no marketing budget. Why pay for this?
You may not have to. Charities could be eligible for a free MoFlo subscription through MoGiving. Otherwise, the alternative is a staff member writing appeals at night, or nobody writing them. A steady stream of updates keeps donors hearing from you between asks, so a second request arrives with context.
Can we share stories about the people we serve?
Only with their consent, and only with the details they agree to. Your consent rules sit in the Knowledge base, and drafts leave out anything identifying unless you have permission.
When should year-end giving start?
Planning in September and the first stories in October. Many donors give in December, and what they give reflects what they heard all fall.
Can the content mention politics?
A 501(c)(3) is prohibited from participating in any political campaign for or against a candidate. Issue education is different, and your counsel draws the line. Drafts stay on your mission.
Sources
- Giving USA 2026, The Annual Report on Philanthropy for the Year 2025, release of 23 June 2026 by the Indiana University Lilly Family School of Philanthropy, read 29 September 2026
- Internal Revenue Service, Data Book, Fiscal Year 2025, Publication 55B, Table 2-6, read 29 September 2026. The 501(c)(3) count includes private foundations; churches that never applied are not counted.
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