AI marketing for architecture studios
You publish when a project finishes, which is once or twice a year, and then nothing for eight months. Flo turns work in progress into a continuous record.
A practice that only posts finished buildings is publishing at the rate buildings finish, which is not a marketing cadence.
Work in progress, continuously.
Publishing at the rate buildings get finished
Two completions a year means two moments of visibility a year, separated by long silences during which prospective clients are choosing somebody else. Everything happening in the studio between those moments is more interesting than the photographs anyway, and none of it gets shown.
Only Finished Work Gets Posted
A cadence set by construction schedules rather than by attention.
The Process Stays Private
The part clients care about, never shown.
Nobody Owns Marketing
A studio where this is everybody's fifth priority.
Fee Conversations Start Cold
Clients with no framework for what any of it costs.
Four apps, one studio, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialIn Progress
Sketches, models and site visits, which is what people actually want to see.
MoBlogsPhases And Fees
What each stage produces, written for somebody who has never done this.
MoMailContractors And Past Clients
The relationships that generate most introductions.
MoReviewsReplies In Your Voice
Answered as the studio rather than as a brand account.
What it publishes across the project year
Built from design phases and when clients commission work.
- Jan to Mar
New Commissions
Clients deciding to start, which is when they are researching.
- Apr to Jun
Design Development
Active work and the decisions worth showing.
- Jul to Aug
Construction Administration
Site work, which produces the most interesting content of the year.
- Sep to Dec
Completions And Planning
Finished work and next year's conversations.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
An architect practicing alone runs a different setup, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before an architecture studio signs.
We only have finished work worth showing.
That is the assumption costing you the most. A sketch that explains a decision shows something a completed photograph cannot, because everybody publishes completions and almost nobody publishes thinking.
Clients do not understand our fees.
Which makes every fee conversation adversarial. Publishing what schematic design, design development and construction administration each actually produce gives a client something to evaluate other than a percentage.
Nobody here has time for this.
Approving takes a project architect a few minutes. The reason studio accounts go quiet is that somebody was supposed to write things, and that person had billable work every single week.
Should we market to contractors?
In most practices they refer more work than anybody else and get contacted least. Content that makes a contractor's job easier is the cheapest referral marketing available to a studio.
What does it cost for a studio?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most studios start with MoSocial, because the work in progress is already being photographed.
Sources
- National Council of Architectural Registration Boards, NCARB by the Numbers, 2026 edition, reporting 2025 data, read 24 September 2026
- National Council of Architectural Registration Boards, Licensure vs Certification, read 24 September 2026. An educational page rather than a statute; title protection itself is set by each jurisdiction's own law.
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