AI marketing for attorneys
Somebody is searching their legal problem at eleven at night in plain, frightened language. An answer to that question in writing is there when the reader searches late at night.
People do not search for an attorney. They search for what happens if, and then they hire whoever explained it.
Found by somebody searching a problem.
They search the problem, not the profession
Nobody types attorney near me first. They type what happens if I am served, or can my landlord do this, and they read for an hour before they contact anybody. The firm that answered the question is the one they call, and most attorney websites answer a different question entirely.
Sites Describe Practice Areas
Content written for lawyers, found by nobody in trouble.
Referrals Are Unpredictable
A pipeline that arrives in waves with no way to smooth it.
Billable Time Wins
Marketing that only happens in a month with capacity.
Strict Advertising Rules
Real constraints that make most firms publish nothing at all.
Four apps, one attorney, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Plain answers to common questions, approved between matters.
MoBlogsWhat Happens If
The question somebody actually typed, answered by somebody who does the work.
MoMailReferrers And Past Clients
The people who send matters and the ones who will need you again.
MoReviewsReplies That Say Nothing
Answered in your voice, confirming nothing about anybody.
What it publishes across your year
Built from when your practice areas generate work.
- Jan to Mar
New Year Matters
Separations, formations and the decisions people make in January.
- Apr to Jun
Deals And Property
Transaction work and the professionals who refer it.
- Jul to Aug
Write The Evergreen
The process content that will be found every month after this one.
- Sep to Dec
Before Year End
Estate and tax work with a hard December deadline.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
A firm with associates runs a different setup, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before an attorney signs.
What should I write about?
The question you answer for free on the phone twice a week. If three people a month ask you the same thing, that is a page, and it will be found by the next thirty people who were going to ask it.
The advertising rules make me nervous.
They should make you careful, not silent. No promised outcomes, no uncertified specialist claims, past results qualified. Process explanations sit comfortably inside all of that and still give readers something specific to follow.
When would I do this?
Between matters, approving on a phone. The drafting is done, which is the part that never happened in a week with a hearing in it.
My referrals come in waves.
Which is the argument for a second channel. Somebody who found your explanation of a problem arrives already convinced, and that flow does not depend on whether another lawyer happened to conflict out this month.
What does it cost practicing alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the questions already sitting in your inbox.
Sources
- American Bar Association, Model Rules of Professional Conduct, Rule 7.2(c), as amended August 2018, read 30 September 2026. Model rule; state-adopted versions govern.
- American Bar Association, Model Rules of Professional Conduct, Rule 7.1 and its comments, as amended August 2018, read 30 September 2026. Model rules only; the version adopted in your state is what binds you, and several states are materially stricter.
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