AI marketing for small and boutique law firms
Your best matters arrive from three accountants and two other firms, and none of them have heard from you since March. Flo keeps those relationships warm without anybody having to write.
A boutique firm's pipeline is a small number of professional relationships, which is efficient right up until one of them retires.
Referral relationships, maintained.
Five relationships, and a whole pipeline
Two accountants, a financial adviser and a couple of larger firms that conflict out of matters send you most of your work. It is a genuinely good position and it is also concentrated enough that two retirements would be serious, and nothing is being done to widen it.
Concentrated Referrals
A pipeline resting on a handful of professional relationships.
Referrers Hear Nothing
Months of silence between matters, which is how you get forgotten.
Nobody Explains Process
Clients arriving with no idea what the next six months involve.
Billable Hours Win
Marketing losing every day to work that can be invoiced.
Four apps, one firm, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Firm And The People
Who practices here and how, which is what a referrer is vouching for.
MoBlogsWhat Happens Next
Process, timelines and costs, written for somebody in trouble for the first time.
MoMailReferral Sources
Accountants, advisers and other firms, contacted with something useful.
MoReviewsReplies That Say Nothing
Answered without confirming anyone was ever a client.
What it publishes across the legal year
Built from when your practice areas actually generate matters.
- Jan to Mar
New Year Decisions
Business formations, separations and the resolutions that create matters.
- Apr to Jun
Transaction Season
Deals and property work, plus the referrers who source them.
- Jul to Aug
Quiet Building
The months to write the process content that works all year.
- Sep to Dec
Year End Planning
Estate, tax and succession work booked before December.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
An attorney practicing alone runs a different setup, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before a small firm signs.
Our work comes from referrals. Is content relevant?
It is what keeps your name in front of the people who refer. A referring accountant needs to feel comfortable sending somebody to you, and a firm that publishes clear, current thinking makes that easy in a way a lunch every eighteen months does not.
What should we send referral sources?
Something they can use with their own clients. A plain explanation of what happens when a business partner wants out, or how a probate timeline actually runs. Nothing that reads like a request for work.
Is publishing worth the non-billable time?
It is not non-billable time if you are approving instead of writing. The drafting is the part that costs an hour, and removing it is what makes this survive a week with a filing deadline in it.
How careful do we have to be?
Careful, and it is manageable. No outcome promises, no specialist claims without certification, and past results qualified. Everything else is process and explanation, which is the content that works anyway.
What does it cost for a firm?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most firms start with MoBlogs, since process content is what a worried client searches for.
Sources
- American Bar Association, Model Rules of Professional Conduct, Rule 7.1 and its comments, as amended August 2018, read 30 September 2026. Model rules only; the version adopted in your state is what binds you, and several states are materially stricter.
- American Bar Association, Model Rules of Professional Conduct, Rule 7.2(c), as amended August 2018, read 30 September 2026. Model rule; state-adopted versions govern.
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