AI marketing for tax practices
Somebody with an IRS notice on the kitchen table is searching at ten at night, frightened, and the results are full of operators promising to settle it. Flo writes the calm version.
Fear is the entire market in tax resolution, which is why the honest firms are so badly outadvertised.
Calm answers in a loud market.
Ten at night, with a notice on the table
They do not know what a CP2000 is, they think they might go to prison, and the first three results are advertising settlements to people who mostly will not qualify. A practice that explains what the letter actually means gives that person a calm answer before anybody picks up a phone.
Outadvertised By Mills
Operators with larger budgets and much bolder promises.
Clients Arrive Frightened
A market driven by fear rather than by planning.
Seasonal Revenue
Twelve weeks carrying a twelve month business.
Credentials Misunderstood
Clients with no idea what representation rights even are.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Practice And The People
Who works here, which matters enormously to a frightened client.
MoBlogsWhat That Letter Means
Notices explained calmly, which is the highest intent search in this field.
MoMailClients And Planning
Year-round contact about planning, not only filing.
MoReviewsReplies In Your Voice
Answered without confirming anybody's tax situation.
What it publishes across the tax year
Built from filing deadlines and when notices actually arrive.
- Jan to Apr
Filing Season
Full volume, published without you writing a word.
- May to Jul
Notice Season
The letters that arrive after filing, which is resolution demand.
- Aug to Oct
Extensions
The second deadline and the planning conversations around it.
- Nov to Dec
Year End Planning
The work with actual margin in it.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
A seasonal chain and an enrolled agent run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before a tax practice signs.
How do I compete with resolution advertising?
By being the honest result. The IRS accepted 5,464 of 38,797 offers in FY2025, and a firm that explains what qualification actually requires reads as competent against advertising that promises everybody a settlement.
Is naming the mills a good idea?
Describe the behavior, not the companies. The IRS names offer in compromise mills on its own Dirty Dozen list, so the pattern is documented, and explaining the pattern protects your prospects without picking a public fight.
What content brings resolution work?
Notice explanations. Somebody who has just opened a letter is searching the notice number at ten at night, and almost nobody has written a calm plain-language answer for it.
Our revenue is almost all in twelve weeks.
Then the other forty are where the change happens. Planning content through the autumn is how a filing practice becomes a year-round one, and it costs nothing but approvals.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoBlogs, since notice content is pure search demand.
Sources
- Internal Revenue Service, Dirty Dozen tax scams for 2026, IR-2026-30, 5 March 2026, read 24 September 2026. An awareness list, not an enforcement document.
- Internal Revenue Service, Collections, activities, penalties and appeals, Table 4-1, fiscal year 2025, page updated 5 June 2026, read 24 September 2026. Offers proposed and offers accepted are counted over the same period but are not the same cohort.
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