AI marketing for tax prep chains
Your locations open in January to a market that forgot you existed in May. Flo keeps every one of them present through the eight months the lights are off.
MoFlo holds the chain as one brand with every location underneath it, each on its own schedule and settings.
Per location, all twelve months.
Twelve weeks of business, and eight months of silence
The model works and it also means every January starts from a standing start in every market. A chain that stayed visible through the autumn is booking appointments in the first week while everybody else is putting up signage.
Seasonal Invisibility
Eight months where the brand stops existing locally.
Preparer Credentials Vary
Different qualifications behind the same brand promise.
Locations Post Nothing
Franchisees with no content and a twelve week window.
Price Comparison
Competing with free filing software on the only visible variable.
Four apps, one chain, every location
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Location Calendars
A calendar per office, on that market and that team.
MoBlogsWhat Changed This Year
Credits, thresholds and deadlines, written once for the brand.
MoMailLast Year's Clients
The list that decides January, contacted in October.
MoReviewsReplies In Brand Voice
Answered per location, with no client detail anywhere.
What it publishes across the tax year
Built from filing deadlines and the months you are normally dark.
- Jan to Apr
Filing Season
Twelve weeks that carry the year, at full volume.
- May to Jul
Notices And Amendments
The problems that arrive after filing, which nobody markets to.
- Aug to Oct
Extension And Planning
The second deadline and the content that announces January appointments.
- Nov to Dec
Year End Moves
The decisions people can still make before the year closes.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
A year-round practice and an enrolled agent run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before a tax prep chain signs.
Why publish when we are closed?
Because January is decided in October. A location that has been visible through the autumn opens with clients who already know it is there, and one that goes dark starts the season from silence.
Our preparers hold different credentials.
Which the brand should be honest about. Representation rights differ sharply between an enrolled agent and a preparer with an Annual Filing Season Program record, and a chain can explain that plainly instead of implying they are equivalent.
How do we compete with free filing software?
Not on the simple returns, and not on price. On the returns where something happened, a house sale, a business, a notice, and content about those situations reaches the clients actually worth having.
Franchisees will not produce content.
They will approve it, which is a different job. That distinction is the whole reason location accounts sit empty in a twelve week business.
How is a tax prep chain priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. The chain pays once, whether it runs eight storefronts or eighty.
Sources
- Internal Revenue Service, Collections, activities, penalties and appeals, Table 4-1, fiscal year 2025, page updated 5 June 2026, read 24 September 2026. Offers proposed and offers accepted are counted over the same period but are not the same cohort.
- Internal Revenue Service, Annual Filing Season Program, read 24 September 2026. The program is voluntary and confers only limited representation rights.
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