AI marketing for resale shops
You found a designer coat in a bag of donations this morning, priced it, and hung it up. Whether it sells today or sits for a month depends on who sees it first. Flo makes sure somebody does.
An independent resale shop sells the hunt. Regulars come in because you have an eye and the stock is always new, and a feed shows them what arrived today.
The good finds, posted today.
Great finds, gone before anyone saw them
The best pieces sell to whoever happens to be in the shop that afternoon. Sometimes that is the right person. Often it is someone who would have been just as happy with something else, while the collector who drives an hour for that exact label never heard it came in.
Finds Go Unseen
The best stock sold to walk-in shoppers before regulars hear.
Consignors Drift
Sellers who brought great things once and never again.
Recalls Slip Through
Kids' items that were never checked before pricing.
No Time To Post
Sorting, pricing and running the till, all day.
Four apps, one shop, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialJust In
Today's best finds, drafted from the photo you took while pricing.
MoBlogsHow To Consign
Your terms, split and intake days, written clearly once.
MoMailThe Regulars
Label alerts and new arrivals to people who asked.
MoReviewsEvery Review Answered
Including the one about the consignment payout.
What it publishes across your shop's year
Built around your intake seasons and your regulars' habits.
- Jan to Mar
Decluttering Season
The best months for intake, and for telling sellers what you want.
- Apr to Jun
Spring Stock
Lighter clothing, patio pieces and prom.
- Jul to Sep
Back To School
Kids' clothes and college move-ins.
- Oct to Dec
Coats And Holidays
Outerwear, party wear and gifts.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A chain and an online reseller run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a resale shop signs.
We do not have time to photograph everything.
You do not need to. The best few pieces a day are enough. You already handle each one while pricing it, and a phone photo at that moment becomes the post.
How do we get better consignors?
Treat them as an audience. A clear page about your terms and a monthly note about what you are looking for tell past sellers what to bring next.
Do recall rules really apply to a small shop?
They do. The CPSC is clear that selling a recalled product is illegal, secondhand included, and older cribs are a particular risk. A quick check before pricing kids' gear is a good habit and a reassuring thing to tell parents.
Is it worth building an email list?
Yes, especially for label alerts. A regular who asked to hear when a certain brand comes in will drive over the same day.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most resale shops start with MoSocial, because the morning post shows the best pieces the day they arrive.
Sources
- Consumer Product Safety Commission, Resellers Guide to Selling Safer Products, Publication 254 (February 2025), and 15 U.S.C. 2068(a)(2), read 28 September 2026
- Consumer Product Safety Commission, crib standards at 16 CFR Parts 1219 and 1220, compliance required from 28 June 2011, and CPSC guidance for resellers, read 28 September 2026
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