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Your landed costs went up and your ad costs did not come down, so the only lever left is customers who buy twice. Flo builds the part of the store that makes that happen.
When margin gets squeezed from both ends, repeat revenue stops being nice to have.
Repeat buyers, after the duty change.
Squeezed from both ends at once
Duty now lands on shipments that used to come in free, the ad platforms charge what they charge, and the price you can ask is set by a stranger's feed. The stores that are holding up are the ones where last month's buyer comes back without being paid for again.
Higher Landed Costs
Duty on packages that used to cross the border free.
Paid Acquisition Only
Every sale bought, none of them owned.
Identical Assets
The same supplier photos and copy as a hundred other stores.
Delivery Complaints
Long waits nobody warned the buyer about, then disputes.
Four apps, one store, no blank page
Drafts come in written. Somebody on the team reads, edits and sends.
MoSocialA Store That Looks Run
Original posts that do not look like every other store's feed.
MoBlogsYour Own Product Pages
Rewritten from supplier copy into something specific and reassuring.
MoMailBuyers Who Come Back
Follow-ups and win-backs to the customers who were happy.
MoReviewsReplies That Calm Things
Late-package complaints answered before they become chargebacks.
What it publishes across the store year
Built from your own product calendar and supplier lead times.
- Jan to Mar
Post-holiday Buyers
The best time to ask December customers to come back.
- Apr to Jun
Test And Launch
New products introduced with pages you actually wrote.
- Jul to Aug
Build The List
Slower weeks spent growing the audience for autumn.
- Sep to Dec
Peak With Lead Times
Order-by dates set against real supplier timing, published early.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A one-person operation testing products runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a drop ship store signs.
Our margins are thin already.
Then repeat customers are worth more to you than to almost any other kind of store. A second order costs you an email. A first order costs you an ad at whatever the auction wants that day.
Can this help with delivery disputes?
It helps before them. Real delivery windows on the page and a drafted delay notice the moment a supplier slips tell buyers what is happening before they ask.
Our pages use supplier descriptions.
Rewriting the ones that sell best is a sensible first step, because every competitor is using the same supplier text.
Does the tariff situation change our marketing?
It changes what you can compete on. When the cheapest price is no longer reachable, the store can explain quality, delivery and returns clearly for the buyer who was never going to buy the cheapest one anyway.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most stores start with MoMail, since the buyer list is already sitting in the platform.
Sources
- Executive Order 14324, Suspending Duty-Free De Minimis Treatment for All Countries, published 5 August 2025 and effective 29 August 2025, continued by Executive Order 14388 and CBP Dec. 26-12 in 2026, read 28 September 2026
- Public Law 119-21, section 70531(b), repealing the statutory de minimis exemption in 19 U.S.C. 1321 effective 1 July 2027, read 28 September 2026
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