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You started those plants from seed in February and you know how every one of them was grown. The person buying a tray at the market does not, unless someone tells them. Flo tells them, while you are out in the greenhouse.
A small grower sells provenance. Local, grown here, suited to this soil. People buy from a grower for that, and it has to be said before the market opens.
Grown here, posted here.
Grown with care, sold without a word
The tomato starts on your table were grown for this climate by a person who can tell you which variety handles the late frost. Next to them, a big box store sells trays shipped from three states away. The difference is obvious to you. It is invisible to a shopper who never hears it.
No Time Off The Land
Every hour of daylight goes to the plants.
Markets Are Weekly
One chance a week to sell, and no reminder before it.
Your Story Goes Untold
How and where it was grown, never mentioned.
Stock Changes Fast
What is ready this week is gone the next.
Four apps, one grower, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialThis Week At The Stall
What is ready, drafted from a photo you take in the greenhouse.
MoBlogsGrowing Notes
Varieties, planting times and care for your own area.
MoMailMarket Morning
A short note to regulars on what you are bringing this week.
MoReviewsReplies In Your Voice
Every review answered, including the plant that did not thrive.
What it publishes across your growing year
Built around your own sowing, market dates and farm stand hours.
- Jan to Mar
Under Glass
Seedlings coming up, and pre-orders for spring.
- Apr to Jun
Market Season
Starts and hanging baskets, posted before every market.
- Jul to Sep
Harvest
Produce, cut flowers and fall plants.
- Oct to Dec
Wreaths And Rest
Holiday greens and the orders for next year.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A garden center with a yard and staff runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a grower signs.
I sell at markets. Do I need a website?
Not a big one. A simple page with where to find you each week, what you grow and how to pre-order answers the usual questions, and Flo writes and updates it.
How do I tell people what I am bringing?
A photo in the greenhouse on Friday and a line about it. Flo drafts the post and the regulars email, and you approve both before you load the truck.
Should I talk about the zone map?
Your regulars trust you on what grows here, so yes. Tell them which zone the 2023 USDA map puts you in, and which of your varieties handle a late frost anyway.
Can I take pre-orders this way?
Yes. An email in March listing what will be ready and how to reserve it lets regulars claim their plants before the first market.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on what is already in the greenhouse.
Sources
- United States Department of Agriculture, 2023 Plant Hardiness Zone Map, released 15 November 2023, read 28 September 2026. USDA attributes part of the shift to more stations and better mapping methods.
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