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Each of your stores has a manager who knows what sells in that neighborhood, and a brand feed that shows the same promotion everywhere. Flo lets every location recommend what its own customers actually buy.
MoFlo holds the chain as one brand with every store underneath it, each with its own picks, tastings and state rules.
Per store, per state.
One chain, different rules in every state
Alcohol advertising is regulated state by state and platform by platform. A promotion that is fine in one market is a problem in the next, so head office plays it safe and every store says the same careful nothing. Meanwhile each manager knows what their regulars would love to hear about.
Rules Vary By State
Tastings, pricing and promotions allowed in one market and not another.
Paid Reach Limited
Age-gated ads with narrow audiences and higher costs.
Stores Sound The Same
A single brand voice that ignores local taste.
Events Undersold
Tastings that happen with a handful of people present.
Four apps, one chain, every store
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialStore Picks
Each location recommending bottles its own customers buy.
MoBlogsHosting Guides
One approved library of pairing and party guides, used per store.
MoMailThe Adult List
Tastings and picks sent to customers who opted in.
MoReviewsReplies By Store
Every profile answered, with replies about service issues drafted carefully for your approval.
What it publishes across the beverage year
Built from the hosting calendar and each state's own rules.
- Jan to Mar
Big Game And Spring
Game day parties and the first patio weather.
- Apr to Jun
Weddings And Graduations
Party planning and the summer's first cookouts.
- Jul to Sep
Summer Hosting
Barbecues, holidays and the harvest releases.
- Oct to Dec
The Holidays
The biggest weeks of the year, with gifts and hosting.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
An independent bottle shop runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a liquor chain signs.
How do we keep every store inside its state rules?
The Knowledge base carries the rules for each state, and every draft waits for approval, including anything about price promotions or tastings. Head office sets the rules once and each store drafts inside them.
Paid social is hard for us.
It is age-gated and narrow, which is why owned channels matter more for alcohol than almost any other retail category. An email list of adult customers and a following built on good picks stay yours whatever the ad policy says.
Can stores run their own tastings?
Yes, and they should promote them. Each store announces its own tastings with the producer and pours, within what the license allows.
What about complaints about a store?
Replies are drafted in brand voice and anything about ID checks or a staff interaction is held for your approval.
How are liquor chains priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. It is one account for the chain, across every state you operate in.
Sources
- Meta Advertising Standards, Alcohol, country age requirements, read 28 September 2026
- Google Ads policy, Alcohol, read 28 September 2026
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