MoFlo

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Follow Up Boss Logo

Follow Up Boss

Drop daily email drafts into Follow Up Boss. Flo writes on-brand emails so you can review and send straight from FUB without switching platforms.

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Category
Email Marketing
Powered By
MoMail
Setup Time
Under 30 seconds
Plan Availability
All paid plans
Status
Native
Visit Partner
followupboss.com

About

Follow Up Boss

Integration

Follow Up Boss Logo

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MoMail

Follow Up Boss is the CRM purpose-built for real estate teams, and most agents who use it have built their entire follow-up workflow inside it. Contacts, pipelines, lead routing, and communication history all live there. The writing, however, has always been a manual job: open a blank compose window, figure out what to say, try to sound like yourself, and send. The MoFlo + Follow Up Boss integration removes the blank compose window. MoMail handles the writing — brand voice, personalized body copy, subject lines that get responses — and Flo drafts daily emails for your review on top of any campaigns you write yourself. When you are ready, you click "Send to Follow Up Boss" and the email lands in your FUB account ready to assign to a contact, sequence, or broadcast list. No copy-pasting. No switching tabs. No starting from scratch. This is a native integration built on the official Follow Up Boss API.

Follow Up Boss is the CRM purpose-built for real estate teams, and most agents who use it have built their entire follow-up workflow inside it. Contacts, pipelines, lead routing, and communication history all live there. The writing, however, has always been a manual job: open a blank compose window, figure out what to say, try to sound like yourself, and send. The MoFlo + Follow Up Boss integration removes the blank compose window. MoMail handles the writing — brand voice, personalized body copy, subject lines that get responses — and Flo drafts daily emails for your review on top of any campaigns you write yourself. When you are ready, you click "Send to Follow Up Boss" and the email lands in your FUB account ready to assign to a contact, sequence, or broadcast list. No copy-pasting. No switching tabs. No starting from scratch. This is a native integration built on the official Follow Up Boss API.

How MoFlo uses

Follow Up Boss

Flo drafts daily on-brand emails for your review (configurable: pick topics, change settings by day of week, turn off specific days, or turn it off entirely)

One-click "Send to Follow Up Boss" pushes the finished email directly into your FUB account

Generate emails manually on the MoMail Create page, with Flo helping draft on demand or full manual entry if preferred

MoFlo generates fresh, responsive HTML for every email (no template setup required)

Inside Follow Up Boss, assign the draft to a contact, sequence, or broadcast list and send through your existing FUB infrastructure

Save drafts inside MoMail for later editing

Use Cases by Industry

Real Estate

New lead welcome sequences, open house follow-ups, listing announcements, market update newsletters, and past client check-ins draft daily in your voice and push straight into Follow Up Boss where your pipeline already lives.

New lead welcome sequences, open house follow-ups, listing announcements, market update newsletters, and past client check-ins draft daily in your voice and push straight into Follow Up Boss where your pipeline already lives.

Trades and Services

Post-job follow-up emails, seasonal service reminders, referral requests, and maintenance check-in campaigns all draft automatically and land in Follow Up Boss ready to send to the right contacts.

Post-job follow-up emails, seasonal service reminders, referral requests, and maintenance check-in campaigns all draft automatically and land in Follow Up Boss ready to send to the right contacts.

Insurance Agents and Brokers
Franchise Operators

Renewal reminders, policy review invitations, cross-sell sequences, and referral nurture emails draft daily and flow into Follow Up Boss so your pipeline stays warm without manual effort.

Renewal reminders, policy review invitations, cross-sell sequences, and referral nurture emails draft daily and flow into Follow Up Boss so your pipeline stays warm without manual effort.

Professional Services

Client check-ins, project update emails, newsletter sends, and re-engagement campaigns draft in your firm's voice and push to Follow Up Boss where your contact records already are.

Client check-ins, project update emails, newsletter sends, and re-engagement campaigns draft in your firm's voice and push to Follow Up Boss where your contact records already are.

Setup Walkthrough

1

Open MoMail in MoFlo Cloud and click "Connect an email platform."

Open MoMail in MoFlo Cloud and click "Connect an email platform."

2

Select Follow Up Boss from the platform list.

Select Follow Up Boss from the platform list.

3

Authorize MoFlo using your Follow Up Boss API key.

Authorize MoFlo using your Follow Up Boss API key.

4

Confirm the Follow Up Boss account you want MoMail to push drafts to.

Confirm the Follow Up Boss account you want MoMail to push drafts to.

5

Set Flo's email content preferences in MoMail settings (topics, days, frequency).

Set Flo's email content preferences in MoMail settings (topics, days, frequency).

6

Review your first Flo-drafted email and click "Send to Follow Up Boss" when ready.

Review your first Flo-drafted email and click "Send to Follow Up Boss" when ready.

7

Find the draft in Follow Up Boss, pick your recipients, and send.


Data and permissions

Direction

Data

Notes

Read

Follow Up Boss account metadata

Used to confirm the connection

Write

New email drafts (subject, HTML body, sender)

Pushed into Follow Up Boss ready for assignment and send

Auth method

Follow Up Boss API Key

Secure, revocable per-app credential issued by Follow Up Boss

Permissions requested

Email creation scope

Standard set for draft creation and delivery

Direction

Data

Notes

Read

Follow Up Boss account metadata

Used to confirm the connection

Write

New email drafts (subject, HTML body, sender)

Pushed into Follow Up Boss ready for assignment and send

Auth method

Follow Up Boss API Key

Secure, revocable per-app credential issued by Follow Up Boss

Permissions requested

Email creation scope

Standard set for draft creation and delivery

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