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With a small paid staff, a board and a calendar that never empties, communications ends up as somebody's fifth job. Flo drafts the posts, program stories, newsletters and review replies each week, and you approve what goes out, so the donor update stops waiting for a quiet afternoon.
At this size the person who writes the appeal can be the same person who runs the program it is raising money for.
For local nonprofits, churches, chambers and shelters with staff
Why does the newsletter keep slipping a month?
Because the work in front of the staff always wins, and writing about it can always wait one more week. There is plenty to say and no hours to say it in. Choose the organization closest to yours.
Local Nonprofits
Community nonprofits with staff, programs and a local donor base.
Open โGrantmaking Foundations
Community, independent and corporate foundations with program staff.
Open โChurches & Congregations
Churches and congregations with their own building and staff.
Open โMembership Organizations
Chambers, trade associations and professional societies with members and staff.
Open โYouth Clubs & Leagues
Local clubs and recreational leagues run by boards and volunteers.
Open โAnimal Shelters
Shelters with a building, staff and daily intake.
Open โFestival Organizers
Organizers running annual festivals, fairs and community events.
Open โMunicipal Agencies
Cities, counties, special districts and municipal departments.
Open โAdvocacy Groups
Issue advocacy organizations with staff and a supporter list.
Open โPACs
Connected and nonconnected PACs that contribute to candidates.
Open โThe rest of nonprofits and community
Every nonprofits and community business, at every size.
You have questions. We have answers.
What small nonprofits and community groups ask first.
We are a staff of four. Where would we even start?
A good start is weekly posts and replies to Google reviews, then the monthly donor or member email once approving drafts has become routine. Program stories for your site blog can come next, so a new donor who looks you up finds the work itself.
Can it write about the people we serve without overstepping?
Flo works from what you put in your Knowledge base, so if your policy is first names only or no photos of clients, it drafts to that rule. You read every story before it publishes.
Does it help with volunteers as well as giving?
It can, because a shelter can post this week's foster need, a youth league can ask for coaches before registration opens, and a chamber can promote the committee that needs members, each drafted from the calendar you keep current.
Is there anything specific for nonprofits?
Your organization could be eligible for a free MoFlo subscription through MoGiving, so it is worth asking before you start.
Sources
- Giving USA 2026, The Annual Report on Philanthropy for the Year 2025, release of 23 June 2026 by the Indiana University Lilly Family School of Philanthropy, read 29 September 2026
- Shelter Animals Count, 2025 Annual Data Report, released 4 February 2026, dogs and cats, read 29 September 2026
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