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A solo photographer, planner, DJ or florist is the product, the salesperson and the person loading the car at midnight. Flo drafts your posts, recap blogs, inquiry emails and Google review replies in your voice, and leaves each one for you to approve between shoots, gigs and consultations.
Clients book a person for these jobs, so the feed has to sound like the person who will actually show up.
For one person running the camera, the booth or the bench
Who markets the business while you are at the event?
Nobody, unless it was handled earlier in the week. Solo event work runs on weekends and edits, and the marketing that gets done is the marketing already approved. Start with the work you do below.
Freelance Photographers
Wedding, event and portrait photographers who shoot, edit and sell on their own.
Open โFreelance Videographers
Wedding and event filmmakers who shoot, edit and deliver on their own.
Open โIndependent Wedding Planners
Planners who run every wedding themselves and take a set number each year.
Open โEvent Planners
Independent planners running meetings, parties and corporate events alone.
Open โFloral Designers
Studio florists designing weddings and events by appointment.
Open โDJs
Mobile, wedding and club DJs running the booth and the business alone.
Open โThe rest of events and creative services
Every events and creative services business, at every size.
You have questions. We have answers.
What solo event and creative pros ask first.
Most of my work comes from planner and venue referrals. Is posting worth it?
Referrals send people to look you up, and a planner who recommends you wants the client to find something current. A recent recap from a venue they know is what they find when they look you up.
Will it sound like me or like a template?
It drafts from your Knowledge base, which holds how you describe your style, your packages and your clients. You edit the first drafts heavily and the later ones lightly, and adding what you changed to the Knowledge base brings later drafts closer.
I cannot share every client's photos. What does Flo post then?
Plenty that is not a gallery: how a timeline comes together, what to ask a vendor, a look at the gear or the cooler, a tip for a venue you work often. You decide what is shareable, and nothing goes out without your approval.
Does it help in the off season?
It is a good time to use it, because you finally have the hours to approve a month at once, and the feed stays current while next year's clients look around.
Sources
- Bureau of Labor Statistics, Employment Projections 2025 to 2035 national matrix and Occupational Employment and Wage Statistics May 2025, occupation 27-2091 DJs, except radio, read 29 September 2026
- Bureau of Labor Statistics, Employment Projections 2025 to 2035 national matrix and Occupational Employment and Wage Statistics May 2025, occupation 27-4031 camera operators, television, video and film, read 29 September 2026
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