AI marketing for breweries and wineries
Brewery openings fell by more than a third in 2025, and brewpubs and taprooms held up comparatively well, per the Brewers Association. The glass poured on site is now the business. Flo fills the room.
Craft beer and small wineries sell a place, a story and a pour you cannot get anywhere else. Distribution is hard. A taproom or tasting room people plan a Saturday around is the part you control.
Written for the taproom.
Which kind of producer are you?
A taproom or tasting room with staff and events, and a brewer or vintner running a small operation mostly alone, both sell the pour and the visit. Pick yours.
Brewery and winery use cases
Four jobs the platform runs on a producer account, most of them about getting people to visit and come back.
New Release
The new beer or vintage, announced to the people who wait for it.
Plan A Visit
Hours, food trucks, events and what to expect on a Saturday.
Clubs And Members
Wine clubs and mug clubs, renewed on time.
Claims That Pass
Advertising that stays inside federal rules on health statements.
Other food and beverage businesses we set up differently
Breweries and wineries sit next to the other places people visit for an evening out.
Marketing by company size
The same platform, framed by how many kitchens, trucks or locations you run, not by what you cook.
You have questions. We have answers.
What comes up on the first call with a brewery or winery.
Can we say our beer or wine is healthy?
Not loosely. Federal rules bar health-related statements in beer and wine advertising that are untrue or misleading, and a specific health claim has to be substantiated and include a disclosure about the risks of drinking. The drafts keep to flavor, process and place.
How do we get more taproom visits?
Give people a plan for their Saturday: what is pouring, who is cooking and what is on. A post by Thursday and a note to your list tell people what is pouring this weekend, which a general brand post does not.
Are taprooms holding up?
Better than the rest of the trade. The Brewers Association said brewpubs and taprooms were comparatively resilient in 2025, a year when openings fell sharply and closures outnumbered them.
Can we sell at events off site?
It depends on your state. California, for example, has offered a permit since 2025 that lets licensed beer manufacturers sell at up to 36 event days a year. Check your state's rules before you promote an event.
Sources
- Brewers Association, National Beer Sales and Production Data, 2025, and A Year of Correction for Craft Beer, 14 April 2026, read 28 September 2026
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