AI marketing for taprooms and tasting rooms
Your best-selling product is an afternoon: a flight, a food truck, a patio and friends. People plan it on Thursday. Flo makes sure the plan includes you.
A taproom or tasting room sells an experience only you can offer, at the source. People plan a visit when they know what is pouring and what is happening this weekend.
The weekend plan, with you in it.
A great room, and a quiet Thursday
Saturdays are busy when the weather is good. Weeknights and rainy weekends are not. The people who would come are deciding their plans on a phone by Thursday, and most taprooms post their weekend lineup on Friday night.
Weather Decides
Busy sunny weekends, quiet rainy ones.
Releases Underpromoted
New beers and vintages nobody hears about.
Clubs Lapse
Members who stop renewing.
Claims Rules
Federal limits on health statements in ads.
Four apps, one taproom, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialWhat Is Pouring
Taps, releases and the weekend lineup, posted by Thursday.
MoBlogsPlan Your Visit
Hours, food, events, groups and parking.
MoMailClub Members
Releases, pickups and renewals for adults who joined.
MoReviewsEvery Review Answered
Including the one about the Saturday line.
What it publishes across your taproom's year
Built around your release calendar, events and the seasons.
- Jan to Mar
Winter Releases
Stouts, reds and indoor events.
- Apr to Jun
Patio Season
Spring releases and outdoor weekends.
- Jul to Sep
Harvest And Festivals
Crush, hop harvest and summer events.
- Oct to Dec
Holiday Releases
Gift packs, club pickups and parties.
What MoFlo accounts in other industries have measured
Other food and beverage businesses we set up differently
A brewer or vintner working mostly alone runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many kitchens, trucks or locations you run, not by what you cook.
You have questions. We have answers.
The five that come up before a taproom signs.
How do we fill rainy weekends?
Plan indoor reasons: a release, trivia, a food pairing. Hold a post for bad-weather days and release it when the forecast turns.
How do we grow the club?
Invite visitors while they are enjoying the pour, then follow up. A note after a visit with the club's benefits tells the visitor what joining includes while the afternoon is fresh.
What can we say about our products?
Flavor, ingredients, process and place. Federal rules restrict health-related statements in beer and wine ads, and the drafts avoid them.
Should we post every new release?
Yes, and email club members first. Release days bring in the most loyal visitors.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most taprooms start with MoSocial, since the Thursday post is what people check before the weekend.
Sources
- Brewers Association, National Beer Sales and Production Data, 2025, and A Year of Correction for Craft Beer, 14 April 2026, read 28 September 2026
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