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You brew or make the wine, fill the kegs or bottles, run the books and pour on weekends. Marketing is what you do when the fermenters are quiet, which is never. Flo does it while they are busy.
A small producer sells the person behind it. People want to meet the brewer or the winemaker, taste what they made and hear why.
The maker, on the label and online.
Every job is yours, including the one that fills the room
You are brewing, bottling, delivering and pouring. The new release goes out with one post, the club members hear about it late and a distributor asks why nobody knows your name. The product is good. The story has not been told.
No Time
Production, sales and pouring, alone.
Distribution Is Hard
Shelf space that goes to bigger brands.
Releases Unpromoted
New beers and wines barely announced.
Rules To Follow
Federal advertising rules on health claims.
Four apps, one maker, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialFrom The Cellar
Brew days, harvest and releases, drafted from your photos.
MoBlogsYour Story
Why you make it, how and where to find it.
MoMailYour Fans
Release notes and pickup days for adults who signed up.
MoReviewsReplies In Your Voice
Every review answered, short and real.
What it publishes across your year
Built around your production calendar and releases.
- Jan to Mar
Planning And Winter Releases
New recipes and indoor tastings.
- Apr to Jun
Spring Releases
Festivals and outdoor events.
- Jul to Sep
Harvest
Crush or hop harvest, told as it happens.
- Oct to Dec
Holiday Bottles
Gift releases and club pickups.
What MoFlo accounts in other industries have measured
Other food and beverage businesses we set up differently
A taproom with staff and events runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many kitchens, trucks or locations you run, not by what you cook.
You have questions. We have answers.
The five that come up before a brewer or vintner signs.
I sell mostly through distribution.
Then your own audience helps the distributor too. Fans who follow you know what you just released and which store to ask for it.
What should I post?
The making: brew days, harvest, barrels and the release. People follow producers for the process as much as the product.
What claims can I make?
Flavor, process and place. Federal rules for malt beverage and wine ads prohibit misleading health-related statements, and the drafts steer clear of them.
Can I sell at festivals?
Depends on your state. Some states have special permits for producers at events, such as California's 2025 permit for beer manufacturers. Check the rules before you promote.
What does it cost for a small producer?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on your next release.
Sources
- Brewers Association, National Beer Sales and Production Data, 2025, and A Year of Correction for Craft Beer, 14 April 2026, read 28 September 2026
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