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Dealers sell the windows and you are the reason they perform, and none of the finished photographs have your name on them. Flo publishes your work so the next dealer asks for you by name.
A perfectly flashed opening is invisible. A callback two winters later is not.
A week of drafts, approved from the job.
Who knows it was your install?
The dealer, until the scheduler changes. Working behind somebody else's brand means your standard is invisible and your pipeline is one purchasing decision away from ending. Publishing is how dealers see an installer's name attached to the work. It comes down to four things, none of them new to you.
Invisible Behind A Brand
Every window you set is credited to the company that sold it.
One Or Two Accounts
A pipeline that can end with a single phone call.
Standard Unpublished
Your flashing detail is better and nobody outside the crew knows.
Priced Per Opening
Compared on a unit rate against installers who do not flash properly.
Four apps, one installer, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Flashing, shims and sealed openings from your own jobs, approved on site.
MoBlogsHow An Opening Should Be Done
The detail a dealer or a homeowner should inspect before paying.
MoMailDealers And Builders
The accounts that fill your calendar, and the ones that could.
MoReviewsSame Week Replies
Answer every review in your voice, since your name is the whole business.
What it publishes across your year
Built from the install calendars of the dealers who book you.
- Jan to Mar
Winter Bookings
Dealers planning spring installs decide their crews now.
- Apr to Jul
Install Peak
Publishing from jobs you are already on, with no evening work.
- Aug to Sep
Builder Volume
New construction that fills weeks between dealer work.
- Oct to Dec
Before The Freeze
The last comfortable install weeks and next year's account contact.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A multi-market brand and a full-service dealer run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before an installer signs.
I work for dealers. Why market myself?
So that losing one account is annoying instead of serious. An installer dealers ask for by name sets their own rate and schedule, and that only happens if the work is visible somewhere.
What should I photograph?
The opening before the window goes in. Flashing laid correctly, the sill pan, the shims. It is the most convincing thing you can show and nobody else in this trade shows it.
Will dealers mind me posting?
Ask and credit them. Most are pleased to have their install quality visible. The ones who prefer you invisible are usually the ones sending the worst work.
Can I get direct homeowner work?
Some, and it pays better. Homeowners who have read about flashing come looking for an installer specifically, which is not a search anyone else is answering.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the openings you are setting that week.
Sources
- United States Environmental Protection Agency, ENERGY STAR key product criteria for residential windows, doors and skylights, read 23 September 2026
- Internal Revenue Service, Energy Efficient Home Improvement Credit, read 23 September 2026
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