AI marketing for dentists
You are the clinician, the owner, and the person who was going to email the overdue list this evening. Flo has it written by the time you sit down.
Marketing is the only job in the practice with no patient waiting on it, which is exactly why it never happens.
A week of drafts, approved between patients.
The evening you were going to do it in
Chairside until six, notes until seven, and the marketing was always going to happen after that. It does not, and it has not for two years, and the overdue list has quietly grown to four figures while you were busy being good at the actual job. It comes down to four things.
No Evening Ever Arrives
Full schedule, small team, and the one task nothing forces.
The List Keeps Growing
Patients who meant to come back, multiplying while nobody writes.
Judged On Reviews Alone
A handful of ratings deciding whether a stranger calls at all.
The Late Night Reply
The most dangerous sentence in the practice, typed by the owner.
Four apps, one dentist, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
The practice, the team and the technology, approved between patients.
MoBlogsCost, Coverage, Fear
The three things standing between somebody and an appointment.
MoMailThe Overdue List
Patients who meant to come back and were never given a reason to.
MoReviewsReplies That Name Nobody
Written before you are angry, and silent about who the reviewer is.
What it publishes across your year
Built from the benefit year and the weeks your own chair sits empty.
- Jan to Mar
The Quiet Quarter
Deductibles reset, patients wait, and reactivation is the only lever.
- Apr to Jun
Treatment Booked
Benefits available and the elective work people finally agree to.
- Jul to Aug
Families Come In
School exams pulling in parents who have not been themselves in years.
- Oct to Dec
Before Benefits Expire
The message that reminds patients about year end benefits.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A support organization and a multi chair practice run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a dentist signs.
When exactly would I do this?
At lunch, on a phone. The drafts are already waiting and approving four of them takes a minute, which is the only version of this that survives contact with a real week.
Is one dentist too small for it?
It is the size where it matters most. A group has somebody whose job this is. You have a receptionist, a hygienist and yourself, and the marketing loses every time it competes with a person in the chair.
I have not emailed my list in two years.
Which makes the first send the best one you will ever have. A few thousand people who liked you enough to come once are a better audience than anything you could advertise your way to.
Somebody wrote a review that is untrue.
The public reply still cannot say anything about them. Naming what actually happened is a disclosure even when it clears your name, and a dentist was penalized $50,000 for exactly that. The correction belongs on a phone call.
What does it cost running one practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the recall list you already have.
Sources
- United States Centers for Disease Control and Prevention, National Center for Health Statistics, Health, United States, unmet need for health care, 2019, read 24 September 2026
- United States Department of Health and Human Services, Office for Civil Rights, enforcement action against Dr. U. Phillip Igbinadolor, D.M.D. & Associates, P.A., announced 28 March 2022, read 24 September 2026
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