AI marketing for dental support organizations
Recall runs properly at some of your practices and not at others, and closing that gap starts with patients you already have. Flo runs it the same way in every location.
MoFlo holds the DSO as one group with every practice underneath it, each on its own schedule and settings.
Per practice, on one standard.
One group, forty different habits
The practices you acquired each arrived with their own recall rhythm, their own voice and their own idea of what to post. Some work the overdue list every week and some have not touched it since the deal closed, and that variance shows up across the group. It is also invisible until somebody measures it.
Recall Runs Unevenly
Some practices work the overdue list weekly and some never open it.
Practices Post Nothing
Half the group silent, in a category patients research before booking.
Acquired Practices Drift
Each one keeps its own voice, its own offers and its own bad habits.
Privacy Risk At Every Desk
One defensive sentence anywhere, and the penalty names the group.
Four apps, one group, every practice
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Practice Calendars
A calendar per location, on that patient base and that team.
MoBlogsCost And Coverage
What treatment costs and what each market's plans actually pay.
MoMailThe Overdue List
Worked identically at every practice, with the same schedule and the same message.
MoReviewsReplies That Name Nobody
Drafted centrally so no front desk invents a detail under pressure.
What it publishes across the dental year
Built from benefit years, school calendars and when chairs actually sit empty.
- Jan to Mar
New Benefit Year
Deductibles reset and patients delay, which is the quietest stretch you have.
- Apr to Jun
Treatment Season
Benefits available and the elective work that fills a schedule.
- Jul to Aug
Back To School
Child exams and the family bookings that come with them.
- Oct to Dec
Use It Or Lose It
Expiring benefits, which is the most effective recall message of the year.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent practice and a single dentist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a DSO signs.
Each practice already has recall in its software.
And each one runs it differently, which is the problem a group has and a single practice does not. Standardizing what actually goes out, rather than whether a reminder fires, is where the variance between your best and worst location lives.
Acquired practices all sound different.
Each keeps its own Knowledge base, so a practice that has been in a town for thirty years does not suddenly start sounding like a group. What stays identical everywhere is the standard, not the voice.
How do we get the quiet locations publishing?
Approval is a far smaller ask than writing. Practices that produced nothing for a year tend to run several posts a week once the blank page is gone, because the remaining job takes a minute between patients.
What is our exposure on review replies?
One sentence at any front desk. Drafting centrally removes it structurally, because the draft is written without a chart in front of it and cannot reference a visit, so the person approving is picking between safe replies instead of composing one while annoyed.
How is a DSO priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. It is one account for the group and not a charge per practice.
Sources
- United States Centers for Disease Control and Prevention, National Center for Health Statistics, FastStats on oral and dental health, 2023, read 24 September 2026
- United States Department of Health and Human Services, Office for Civil Rights, enforcement action against Dr. U. Phillip Igbinadolor, D.M.D. & Associates, P.A., announced 28 March 2022, read 24 September 2026
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