AI marketing for dental practices
Your best patients are already in the system. They came in two years ago, meant to come back, and nothing reminded them in a way that worked. Flo writes what does.
Reactivation costs almost nothing and reaches people who already know you, which is why it is strange that nobody does it.
Recall, cost answers and the daily posts.
The growth is already in your software
Every practice has a list of people who were treated once, liked it, and drifted. Reaching them is the highest margin work available and it fails for one reason, which is that somebody has to write the email and nobody has an hour for it. Four things change that.
The Overdue List Sits There
The patients you already have, and nobody has the hour to write to them.
Cost Question Unanswered
Patients search price and coverage and find nothing from you.
Fear Keeps People Away
The patients who need the most work are the most reluctant to book.
Reminders Get Ignored
A due-date notice is not an argument, and after three of them it is wallpaper.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Team And The Room
Staff, technology and atmosphere, which is what an anxious patient looks for.
MoBlogsCost And Coverage
What a crown runs, what insurance pays, what happens with no plan at all.
MoMailReactivation
The list you already own, written to properly instead of reminded at.
MoReviewsReplies That Name Nobody
Drafted so the answer never confirms anyone was a patient.
What it publishes across the dental year
Built from the benefit year and the months your chairs sit empty.
- Jan to Mar
Deductibles Reset
Patients postpone and the schedule thins, which is when recall matters most.
- Apr to Jun
Treatment Season
Benefits available and elective work booked.
- Jul to Aug
Family Exams
School requirements pulling whole households in at once.
- Oct to Dec
Benefits Expire
The single most effective email a dental practice sends all year.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A support organization and a single dentist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a dental practice signs.
How is this different from the recall my software already sends?
A reminder tells somebody they are due. It does not give them a reason, and people who ignore the first one ignore the next four. What moves a lapsed patient is something worth reading about the thing they have been putting off.
Our recall list is thousands of people.
Then it is the most valuable asset you are not using, and the size is exactly why it never gets worked. Contacting it on a schedule puts a reason to rebook in front of every patient on it.
Should we really publish prices?
Ranges, with what drives them. Nearly one in five adults under 65 went without dental care they needed over cost, so the number is already the deciding factor, and refusing to discuss it just moves the decision to whoever will.
What do we post that is not clinical?
The room and the people in it. Patients choosing a dentist are mostly deciding whether they will be comfortable, and a photograph of the team lets them see who they will meet.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoMail, because the overdue list is ready to contact on day one.
Sources
- United States Centers for Disease Control and Prevention, National Center for Health Statistics, FastStats on oral and dental health, 2023, read 24 September 2026
- United States Centers for Disease Control and Prevention, National Center for Health Statistics, Health, United States, unmet need for health care, 2019, read 24 September 2026
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