AI marketing for fertility providers
Your outcomes are published by the federal government, clinic by clinic, and your prospective patients are reading them without you. Flo writes the content that explains what those numbers mean.
Federal law requires every clinic performing IVF and other ART to report its cycles to the CDC each year, and the CDC publishes clinic-specific success rates. Many patients read those numbers before they read your site.
Written for a field with public scorecards.
Which fertility business are you?
A network operating clinics across several states and a single clinic serving one region both publish to the same federal database and compete on very different terms. Pick the one that matches what you run.
Fertility use cases
Four jobs the platform runs on a fertility account, written for the most researched decision in medicine.
Explain Your Own Numbers
What the published rates do and do not say about a specific patient.
Answer Before The Consult
Cost, timeline and what a first cycle involves, which people search for months.
Support Between Cycles
The gap where patients decide whether to continue, and often go elsewhere.
Replies That Name Nobody
A review answered without confirming anyone was ever a patient here.
Other medical and dental practices we set up differently
Fertility sits next to the other practices where the decision is long, private and expensive.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
What comes up on the first call with a fertility clinic.
Should we talk about our published success rates?
You should explain them. Reporting has been mandatory since 1992 and the data is public per clinic, so patients are already comparing you. A clinic can explain what the figures account for instead of hoping nobody looks.
How do patients research this?
Exhaustively, privately, and for months before contacting anybody. It is one of the most researched decisions in medicine, and almost all of that research happens on pages written by people who are not clinics.
Where do we lose patients?
Between cycles, most often. An unsuccessful cycle is the point where somebody decides whether to continue, and a message in that window shows them the clinic is still there.
Is this a place for marketing at all?
It is a place for information and restraint. The tone that works here is calm, specific and free of promises, because the audience has read enough to recognize anything else immediately.
Sources
- Fertility Clinic Success Rate and Certification Act of 1992, as described by the United States Centers for Disease Control and Prevention, National ART Surveillance System, read 24 September 2026
- United States Centers for Disease Control and Prevention, ART Surveillance, page dated 10 December 2024, reporting 2022 data, read 24 September 2026. 2022 is the most recent year CDC has published.
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.