AI marketing for fertility clinics
The week after an unsuccessful cycle is when somebody decides whether to keep going, and most clinics say nothing at all in it. Flo writes for that week.
Patients rarely leave a fertility clinic because of the medicine. They leave during a silence.
Present in the hardest week.
The silence after a failed cycle
Everybody is careful, nobody wants to intrude, and so nothing is sent. Meanwhile the patient is at home working out whether they can face doing this again, and the absence of contact reads as indifference rather than tact. That is where clinics lose people who had not decided to leave.
The Gap After A Cycle
A silence intended as respect and received as absence.
Months Of Private Research
Decisions made on pages that nobody at your clinic wrote.
Cost Is Barely Discussed
The second biggest factor, almost never addressed in public.
Public Outcome Data
Federal figures being read about you, without any context.
Four apps, one clinic, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Team And The Place
The people and the building, which matters enormously to an anxious patient.
MoBlogsWhat A Cycle Involves
Timeline, cost and what the published numbers mean, all answered plainly.
MoMailBetween Cycles
The most careful and most valuable message your clinic sends.
MoReviewsReplies That Name Nobody
Drafted so a review is answered without confirming anyone attended.
What it publishes across the fertility year
Built from benefit years and when people feel able to start.
- Jan to Mar
Benefits Reset
New coverage and the consultations that follow within weeks.
- Apr to Jun
In-cycle Support
Content for patients partway through rather than choosing.
- Jul to Sep
Deciding Again
People who paused, weighing whether to continue.
- Oct to Dec
Planning Ahead
Coverage choices and the consultations they produce.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-market network runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a fertility clinic signs.
What should we send after an unsuccessful cycle?
Something human that asks nothing. Not a booking prompt. An acknowledgement, what usually happens next, and a clear statement that there is no timeline being imposed. Saying nothing leaves that person alone with the decision.
How much should we publish about cost?
More than you do now. It is the second largest factor in every decision and it is discussed almost nowhere, so a clinic can lay out what a cycle involves financially before anybody walks in.
Our success rates are not the best in the region.
Then explain what they reflect. Case complexity and patient age shape published figures considerably, so a clinic can give honest context instead of a number out of context.
Is social media appropriate for fertility?
With care. The team, the building and the process are reassuring. Outcome imagery is not, and it lands badly with the substantial portion of your audience for whom it did not work.
What does it cost for a clinic?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most clinics start with MoBlogs, since the research phase is where patients read the most.
Sources
- United States Centers for Disease Control and Prevention, ART Surveillance, page dated 10 December 2024, reporting 2022 data, read 24 September 2026. 2022 is the most recent year CDC has published.
- Fertility Clinic Success Rate and Certification Act of 1992, as described by the United States Centers for Disease Control and Prevention, National ART Surveillance System, read 24 September 2026
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