AI marketing for orthodontic DSOs
A family that starts treatment in one of your markets and moves to another should not have to start the conversation over. Almost no group markets the thing only a group can offer.
MoFlo holds the DSO as one brand with every practice underneath it, each on its own schedule and settings.
Per practice, on one standard of care.
Continuity is your advantage, and nobody knows it
Treatment runs eighteen to thirty months and American families move. A group can transfer a case between markets without restarting it, which is the single most reassuring thing you could tell a parent, and it appears on almost no orthodontic website in the country.
Continuity Never Mentioned
The one thing a group can do that an independent cannot, unadvertised.
Practices Post Nothing
Half the group silent while families research for months.
Consults Not Worked
Deferred starts sitting in every practice with nobody following up.
Associates Turn Over
Parents worried their orthodontist will leave before the braces come off.
Four apps, one group, every practice
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Practice Calendars
A calendar per location, on that market's schools and that team.
MoBlogsWhat Supervision Buys
The monitoring between trays, explained once and used everywhere.
MoMailDeferred Starts
Consults that stalled on money, worked identically at every practice.
MoReviewsReplies That Name Nobody
Drafted centrally so no front desk invents a detail under pressure.
What it publishes across the orthodontic year
Built from school calendars and when parents actually decide.
- Jan to Mar
New Benefit Year
Flexible spending decisions and the consults that follow them.
- Apr to Jun
Before The Summer
Starts timed so the worst weeks land in the holidays.
- Jul to Aug
Summer Starts
Your heaviest new-case months in every market at once.
- Sep to Dec
School Year Check-ins
Retention, compliance and the referrals that come from happy parents.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent practice and a single orthodontist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before an orthodontic DSO signs.
What should a group say that a practice cannot?
That a case can move with the family. Treatment runs two years and people relocate, and being able to continue in another of your markets without restarting is an argument no independent practice can make at all.
Our practices all post differently.
Each keeps its own Knowledge base, so a practice in a college town does not sound like one in a retirement market. The clinical standard and the claims stay identical; the local detail does not.
How do we handle the cheap aligner question across markets?
With one brand answer instead of twenty improvised ones. What a prescriber monitors between trays is the same everywhere, and having it written once means no associate has to explain it from scratch at a kitchen table.
Deferred consults pile up everywhere.
And they are families who already know the group. A family that came in and did not start usually stalled on the monthly number, which is a conversation worth reopening rather than a lead worth discarding.
How is an orthodontic DSO priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. One account covers the group and not a charge per practice.
Sources
- New York State Office of the Attorney General, Attorney General James Recovers $4.8 Million for Consumers Wrongly Charged by SmileDirectClub, 2 December 2024, read 24 September 2026. One state's settlement, covering more than 28,000 consumers nationwide.
- United States Food and Drug Administration, Clear Dental Aligners, medical device guidance page last updated 9 September 2026, read 24 September 2026. FDA consumer safety guidance, not a rule.
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