AI marketing for orthodontists
Your referral flow comes from general dentists who have their own reasons to send cases elsewhere. Flo keeps you visible to families directly, so the practice is not one relationship away from a quiet year.
A single practice built entirely on referrals is a business with one customer who has never signed anything.
A week of drafts, approved between patients.
Referrals are a relationship, not a pipeline
Three or four general dentists send you most of your cases, and any one of them can sell their practice, retire, or start doing aligners in house. None of that is your fault and all of it is your problem, which is why families need to be able to find you without a referral at all.
Few Referral Sources
A schedule that depends on a handful of people's habits.
GPs Doing Aligners
Your referrers becoming your competitors, quietly and gradually.
Invisible To Families
Parents searching directly and finding practices that publish.
No Time To Market
Chairside all day with the marketing waiting for an evening.
Four apps, one orthodontist, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Progress, the team and the practice, approved between patients.
MoBlogsFor Parents Searching
Cost, timing and supervision, written for somebody with no referral.
MoMailDentists And Families
The referrers who fill your book and the consults who deferred.
MoReviewsReplies That Name Nobody
Written before you are annoyed, and silent about who the reviewer is.
What it publishes across your year
Built from the school calendar and your own referral rhythm.
- Jan to Mar
Benefit Resets
Spending accounts refill and consults follow within weeks.
- Apr to Jun
Summer Planning
Families arranging starts around school.
- Jul to Aug
Peak Starts
The busiest weeks of your year, documented as they happen.
- Sep to Dec
Referrer Contact
The months to be present with the dentists who send cases.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A DSO and a multi-doctor practice run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before an orthodontist signs.
My cases all come from referrals. Why market to families?
Because three retirements would end your practice and you would not see any of them coming. Families who find you directly are the only pipeline you actually control.
My referrers are starting to do aligners themselves.
Which is happening everywhere and is not something to fight publicly. The answer is to be findable by the complex cases they will still send, and by parents who go looking on their own.
How do I stay in touch with referring dentists?
A short note every month or two that is worth their time. Case outcomes, what you will and will not take, a change in your schedule. Nothing that reads like a request for cases.
When would I write any of this?
You would not. You would approve it, between patients, on a phone, which takes about a minute and is the only version that survives a real clinic day.
What does it cost running one practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the consults already in your calendar.
Sources
- United States Food and Drug Administration, Clear Dental Aligners, medical device guidance page last updated 9 September 2026, read 24 September 2026. FDA consumer safety guidance, not a rule.
- New York State Office of the Attorney General, Attorney General James Recovers $4.8 Million for Consumers Wrongly Charged by SmileDirectClub, 2 December 2024, read 24 September 2026. One state's settlement, covering more than 28,000 consumers nationwide.
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.