AI marketing for orthodontic practices
Most families who sit through your consultation do not start that week, and almost nobody contacts them again. Flo writes the follow-up a parent gets after deferring, so the decision stays open with the information they need.
A consult that did not convert is not a lost lead. It is a parent who wanted it and could not see how to pay for it yet.
The consult list, worked properly.
The consult that did not start
They came in, liked you, took the folder home and never called. The reason is almost always the monthly figure, not the clinician, and a practice that contacts them three months later with something useful gives them a reason to reconsider. Four things make that happen.
Consults Go Cold
Families who wanted treatment and could not see the path to paying.
Priced Against A Box
Compared to mail-order trays by people who do not know what differs.
The Parent Is The Buyer
Content aimed at teenagers, sold to somebody doing arithmetic.
Two Year Commitment
A long relationship sold in a single appointment.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Practice And The Progress
Team, technology and the results that make a parent picture their own child.
MoBlogsCost, Length, Supervision
The three things a parent is weighing and nobody writes about plainly.
MoMailThe Consult List
Families who deferred, contacted when the money situation has changed.
MoReviewsReplies That Name Nobody
Drafted so the answer never confirms anyone was a patient.
What it publishes across the orthodontic year
Built from the school calendar and when families can actually start.
- Jan to Mar
Benefit Year Resets
Flexible spending accounts refill and consults rise with them.
- Apr to Jun
Planning The Summer
Parents arranging starts around the school breaks.
- Jul to Aug
Peak Starts
Your busiest weeks, and the content that runs ahead of next summer.
- Sep to Dec
Compliance Season
Retainers, rubber bands and keeping treatment on schedule.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A DSO and a single orthodontist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before an orthodontic practice signs.
How do we reopen a consult that went cold?
Not with a discount. With something worth reading about what happens if a bite issue is left, or how financing actually works, sent three months after the visit when the family's situation has moved on.
Parents compare us to online aligners on price.
Then give them the comparison they cannot make themselves. What gets checked between trays, what happens when a root does not track, and who is responsible if it goes wrong. None of that is on the box.
Should we publish our monthly figures?
A range, with what moves it. The monthly number is the entire decision for most families, and being the only practice in town that will discuss it in public answers the question every family is asking.
Who are we actually writing for?
The parent, almost always. The teenager cares what it looks like and has no say in the budget, and content that forgets that is aimed at somebody who cannot buy.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoMail, because the consult list is already sitting in the software.
Sources
- New York State Office of the Attorney General, Attorney General James Recovers $4.8 Million for Consumers Wrongly Charged by SmileDirectClub, 2 December 2024, read 24 September 2026. One state's settlement, covering more than 28,000 consumers nationwide.
- United States Food and Drug Administration, Clear Dental Aligners, medical device guidance page last updated 9 September 2026, read 24 September 2026. FDA consumer safety guidance, not a rule.
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