AI marketing for pediatric practices
A parent picks you in the third trimester, from a recommendation and whatever they find that evening. Flo makes sure the evening part goes well.
You are chosen before anybody has met you, which makes what is findable about the practice unusually important.
Findable when the decision is made.
Chosen in the third trimester, sight unseen
Somebody who is thirty weeks pregnant asks two friends, then sits up at night looking at three practice websites. Whichever one reads like a real place with people who answer questions gets an eighteen year relationship, and the other two never hear about it.
Decided Before Contact
An eighteen year relationship chosen from a website at night.
Vaccine Questions Arriving
Parents with questions formed somewhere other than your practice.
After-hours Calls
The same fever question repeatedly, at the worst possible hour.
No Time To Publish
A packed clinic, a small team, and nobody whose job this is.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe People And The Place
Your clinicians and the waiting room, which is what a parent is looking for.
MoBlogsAnswered Calmly
Vaccines, fevers and feeding, in your own words rather than somebody else's.
MoMailWell Visits
The scheduled care that quietly slips, especially after the first two years.
MoReviewsReplies That Name Nobody
Drafted so a review is answered without confirming anyone attended.
What it publishes across the pediatric year
Built from your own school calendar and illness season.
- Jan to Mar
Peak Illness
Your busiest and most exhausting stretch, and the content that eases it.
- Apr to Jun
Forms Season
Sports physicals and camp paperwork in volume.
- Jul to Aug
Back To School
Vaccinations and the predictable August crush.
- Sep to Dec
Flu And Third Trimesters
Vaccination content and parents choosing for a spring arrival.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-location group and a single pediatrician run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a pediatric practice signs.
What makes a parent choose us over the practice next door?
Usually whichever website reads like it was written by people rather than assembled from a template. Photographs of your actual clinicians and a few questions answered plainly show a parent who they will be dealing with, which a list of services does not.
Should we publish our vaccine position?
Yes, stated as information, not as a fight. Exemptions rose to 4.2% last school year, so the conversation is happening regardless, and a practice that has written calmly about it is not improvising in the exam room.
Our after-hours line is relentless.
A large share of those calls are the same handful of questions. Answering fever, rashes and feeding thoroughly on your own site is the cheapest reduction in overnight load you can buy.
Well visits slip after the first two years.
They do, because the schedule is dense early and sparse afterwards and nothing prompts it. A short note with a reason instead of a due date tells parents why the appointment matters.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoSocial, because a parent choosing at night wants to see the people.
Sources
- United States Centers for Disease Control and Prevention, SchoolVaxView, Vaccination Coverage and Exemptions among Kindergartners, 2025 to 2026 school year, updated 17 August 2026, read 24 September 2026. Aggregated from state-reported data collected by differing methods.
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