AI marketing for plastic surgeons
In this specialty the patient is choosing a person, not a practice, and that person is in the operating room all day. Flo keeps you present while you are operating.
Nobody picks a plastic surgeon from a brochure. They pick one whose judgment they think they can see.
Your own judgment, published weekly.
They are choosing you, not the practice
Which is flattering and also the whole problem, because you are the scarcest resource in the business and the one the marketing depends on. A surgeon who publishes nothing is choosing to be evaluated entirely on other people's photographs of other people's results.
The Product Is You
A decision made about a person who is operating all week.
Judged On Images Alone
Galleries that look identical across every practice in the market.
Consults Defer For A Year
Serious prospects with no deadline and nothing keeping you in mind.
Advertising Risk Is Personal
Claims made under your name and your license.
Four apps, one surgeon, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
How you think about cases, approved between theater lists.
MoBlogsWho This Suits
Candidacy and honest limits, which is the most persuasive thing you can write.
MoMailThe Long Deciders
Consultations from last year who are still thinking about it.
MoReviewsReplies That Name Nobody
Answered in your voice, and silent about who the reviewer is.
What it publishes across your year
Built from recovery windows and when people can disappear for two weeks.
- Jan to Mar
Resolution Consults
Inquiries that will take most of the year to become bookings.
- Apr to Jun
Ahead Of Summer
Procedures timed to be healed before the holidays.
- Jul to Aug
Work The List
Quieter operating weeks and the follow-up sent ahead of autumn.
- Sep to Dec
Recovery Weather
Cooler months and time off, which is when people commit.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-surgeon practice runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a plastic surgeon signs.
My gallery looks like everybody else's.
Because galleries are commodities in this specialty. What is not a commodity is how you decide who is a candidate and who you turn away, and writing that down separates you in a way no photograph can.
Is saying no publicly bad for business?
It is the best thing you can publish. A surgeon who writes clearly about who a procedure does not suit reads as somebody exercising judgment, and that is precisely what a patient choosing a person is looking for.
When would I do this?
Between lists, on a phone. The drafts are already written and approving them takes a minute, which is the only thing that survives an operating day.
My consultations take a year to convert.
Then the follow-up has to last a year, and almost nobody's does. Something genuinely useful every few weeks is the difference between being remembered and being replaced by whoever advertised in month nine.
What does it cost running one practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the consults already on your schedule.
Sources
- Federal Trade Commission, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, effective 21 October 2024, read 24 September 2026
- Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255, revised guides effective 26 July 2023, read 24 September 2026. Administrative interpretations, not a rule.
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.