AI marketing for plastic surgery practices
A consultation in this specialty is a serious commitment of somebody's time, and most of the people who make it do not book that month. Flo writes what they read from you while they decide.
The consult list is the most valuable and least worked asset in an aesthetic practice.
The consult list, worked for a year.
They consulted, and then went quiet
They took an afternoon off, sat through an hour, liked the surgeon and went home to think about it. Most of them are still thinking a year later, because nothing arrived to move them and the decision has no deadline attached to it at all.
Consults Do Not Close
Serious prospects who deferred, not declined.
Advertising Is Regulated
Results claims read closely by regulators and competitors alike.
Cost Question Unanswered
The first thing people search and the last thing practices publish.
Coordinator Is Overloaded
One person handling consults, follow-up and the marketing.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Practice And The Care
Team, facility and recovery support, which is what settles a nervous decision.
MoBlogsCost, Recovery, Candidacy
The three searches that precede every inquiry, answered without evasion.
MoMailThe Consult List
People who came in and deferred, contacted for as long as it takes.
MoReviewsReplies That Name Nobody
Drafted so a review is answered without confirming anyone was a patient.
What it publishes across the surgical year
Built from recovery time and the events people plan around.
- Jan to Mar
New Year Decisions
Consultations booked on a resolution, needing months of follow-up.
- Apr to Jun
Before The Summer
Procedures timed so recovery finishes before anyone is in swimwear.
- Jul to Aug
Quiet Planning
The months to work the consult list instead of chasing new inquiries.
- Sep to Dec
Downtime Season
Cooler months and holidays, which is when recovery is easiest to hide.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A single surgeon running their own practice runs a different setup, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a plastic surgery practice signs.
How long should we follow up a consultation?
A year, at least. People defer aesthetic surgery for reasons that resolve on their own schedule, and a practice that stays useful for twelve months is still in touch when those reasons resolve.
Are we allowed to show our best results?
You are allowed to show real results. What the FTC's guides expect is that you do not imply an exceptional outcome is what people generally achieve, which in practice means qualifying rather than curating silently.
Should we publish prices?
Ranges, with what moves them. Cost is the first thing searched and the least answered, and a practice that gives an honest range gets inquiries from people who have already accepted the number.
Can we ask happy patients for reviews?
Yes. What the 2024 rule addresses is fabricated reviews, undisclosed insider reviews and using threats or intimidation to get a negative one removed. Asking genuine patients to describe their genuine experience is not the problem.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoMail, because the consult list is already sitting in the CRM.
Sources
- Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255, revised guides effective 26 July 2023, read 24 September 2026. Administrative interpretations, not a rule.
- Federal Trade Commission, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, effective 21 October 2024, read 24 September 2026
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