AI marketing for main street brokers
You close maybe eight deals a year and each listing takes months to win. Flo keeps you visible to the owners who will list in eighteen months.
A main street broker's pipeline is a list of people who have not decided yet, and it only exists if somebody is talking to them.
A week of drafts, approved between calls.
Eight deals a year, each one months to win
Winning a listing takes a relationship that started long before the owner was ready, and losing one costs a quarter. Working alone means every hour spent prospecting is an hour not spent closing, which is why most brokers only market when a deal falls through.
Few Transactions
A small number of closings, each one significant.
Long Courtship
Listings won on relationships built over years.
Marketing Stops When Busy
Deal work consuming every week you have one.
Accountants Decide A Lot
Referral sources you rarely contact deliberately.
Four apps, one broker, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
What is happening in your local market, approved between calls.
MoBlogsGetting Ready To Sell
What an owner should fix two years before listing.
MoMailOwners And Accountants
The people who will list, and the people who advise them.
MoReviewsReplies In Your Voice
Answered as you, without confirming any engagement.
What it publishes across your year
Built from when owners decide and when buyers are active.
- Jan to Mar
New Year Decisions
Owners who decided over the holidays that they are finished.
- Apr to Jun
Listing Season
Financials ready and engagements signed.
- Jul to Aug
Buyer Inquiries
The acquisition side, which fills the summer.
- Sep to Dec
Closing Season
Deals timed to year end and next year's conversations.
What MoFlo accounts in other industries have measured
Other professional services firms we set up differently
A multi-market network and a brokerage with agents run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many people bill, not by what you advise on.
You have questions. We have answers.
The five that come up before a main street broker signs.
How do I win listings earlier?
By being useful before there is anything to win. An owner who has read your piece on cleaning up their books two years before a sale thinks of you as the person who told them that, which is a far better position than arriving with a listing agreement.
Accountants send me most of my work.
And they are worth contacting deliberately rather than hoping. A short note explaining what you look for in a sellable business helps them advise their own clients, which is the version of this that actually gets read.
I stop marketing when I have a deal.
Everybody does, and that is exactly why the pipeline empties the month after a closing. Approving drafts is the only version that keeps running while you are in due diligence.
Does the federal exemption apply to my deals?
Probably comfortably within the size limits, if the conduct conditions are met, though it removes only SEC registration and leaves state licensing in place. Worth understanding before you describe how you are regulated.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the listings already on your books.
Sources
- Securities Exchange Act section 15(b)(13), 15 USC 78o(b)(13), added by the Consolidated Appropriations Act 2023 and effective 90 days after 29 December 2022, read 24 September 2026. Removes SEC broker-dealer registration only; state securities and business-broker licensing are unaffected.
- Securities Exchange Act section 15(b)(13)(E)(iii)(II), eligible privately held company thresholds, read 24 September 2026. The test is either or both, measured in the fiscal year before engagement, with a statutory inflation adjustment due from 29 December 2027.
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