AI marketing for subscription brands
Your churn used to be slowed by a cancellation flow nobody could find. In California that flow is now illegal, and it was never a strategy anyway. Flo writes the part that makes people stay.
Retention by friction was always borrowed time. The law is just calling in the loan.
Retention that survives an easy cancel button.
The cancel button got easy to find
Members could always leave. What changed is that they can now leave in a click, and some of your retention numbers were quietly held up by the fact that they could not. The fix is not clever copy on the exit page. It is giving people a reason to still want the next charge.
Friction Is Gone
Retention that relied on a hard exit, no longer allowed.
Silent Months
Members who hear nothing between charges and start wondering why they pay.
Compliance Across States
One federal law, strict state laws led by California, and more states adding their own.
Win-back Never Happens
Canceled members who liked you and never got asked back.
Four apps, one brand, no blank page
Drafts arrive ready. Somebody on the team checks tone and releases them.
MoSocialWhat Members Get
Previews, behind the scenes and member stories, every week.
MoBlogsPlain Terms
Pricing, frequency and cancellation explained where people can find it.
MoMailBetween Charges
The emails that make the next month feel worth it, plus the annual reminder.
MoReviewsReplies That Listen
Complaints about billing answered quickly and in a human voice.
What it publishes across the subscription year
Built from your billing cycles and the months churn usually spikes.
- Jan to Mar
New Year Sign-ups
Welcome sequences for people who joined on a resolution.
- Apr to Jun
Month Three
The point most members decide whether to stay.
- Jul to Aug
Summer Pauses
Skip and pause options communicated before people cancel instead.
- Sep to Dec
Gift Subscriptions
Gift season, and what happens when the gift runs out.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A founder running a subscription alone runs a different setup, so they do not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a subscription brand signs.
Our churn went up after we simplified cancellation.
That is common and it tells you which members were staying out of inertia. The ones worth keeping respond to a reason to stay, such as knowing what is in next month or getting something useful between shipments.
Do we need to send annual reminders?
For California subscribers on contracts from 1 July 2025, yes. It has to cover the product, the charge amount and frequency, and how to cancel. Written well, it doubles as a note about what they have been getting.
Can we still offer a discount at cancellation?
In California, yes, as long as the customer is still able to cancel. Offer it once, make it real, and let them go if they say no.
Is the FTC coming back to this?
It opened a new advance notice of proposed rulemaking in March 2026. There is no proposed rule yet. ROSCA applies in the meantime.
What does it cost?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most subscription brands start with MoMail, since the silent months are where the churn lives.
Sources
- Restore Online Shoppers' Confidence Act, 15 U.S.C. 8403, read 28 September 2026. Applies to transactions effected on the Internet.
- California AB 2863, Chapter 515, Statutes of 2024, amending the Automatic Renewal Law at Business and Professions Code 17600 and following, for contracts entered, amended or extended on or after 1 July 2025, read 28 September 2026. California only.
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