AI marketing for subscription and recurring businesses
The federal click-to-cancel rule was thrown out in July 2025, but California's version is in force and ROSCA never went away. Canceling has to be easy, so retention has to come from somewhere other than friction.
If a customer can cancel online in one click, the only thing keeping them is whether this month's box was worth it.
Written for retention without friction.
Which subscription business are you?
A subscription brand with a team and thousands of members, and a founder running a box or membership alone, both live on the gap between a sign-up and a cancellation. Pick yours.
Subscription use cases
Four jobs the platform runs on a subscription account, all of them about the months after sign-up.
Make Each Cycle Worth It
Content that tells members what is coming, so the next charge feels earned.
Clear Terms Up Front
Plain disclosure of price, frequency and how to cancel, which the law requires anyway.
The Annual Reminder
A note California now requires, written so it reads as a welcome back, not a warning.
Win Back Politely
A reason to return for people who canceled, sent later, not as a trap at the exit.
Other retail businesses we set up differently
Subscription models sit next to the other sellers who depend on the second, third and tenth order.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
What comes up on the first call with a subscription business.
Is the click-to-cancel rule in effect?
The FTC's 2024 version is not. The Eighth Circuit vacated it on 8 July 2025, and the FTC formally reverted the rule in February 2026 and opened new rulemaking in March 2026 at the earliest stage. What is in force federally is ROSCA, which already requires clear terms, express consent and a simple way to stop charges.
What about California?
California's amended automatic renewal law applies to contracts from 1 July 2025. It requires express affirmative consent, cancellation online without extra steps if you sold online, and an annual reminder. If you have California subscribers, it applies to you.
How do we keep people without making it hard to cancel?
By making the next shipment or month feel worth having. Members who know what is coming, and who get something useful between charges, cancel less, and nobody has to hide the button.
Can we still make a retention offer?
Under California's law, only if the customer can still cancel. A short, honest offer is fine. A maze is not.
Sources
- California AB 2863, Chapter 515, Statutes of 2024, amending the Automatic Renewal Law at Business and Professions Code 17600 and following, for contracts entered, amended or extended on or after 1 July 2025, read 28 September 2026. California only.
- Restore Online Shoppers' Confidence Act, 15 U.S.C. 8403, read 28 September 2026. Applies to transactions effected on the Internet.
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