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You are packing the boxes and answering the billing emails, and your members hear from you once a month when the card gets charged. Flo writes to them in between.
The charge is the only message most members get. It is not a very warm one.
A reason to stay, every month.
They only hear from you on billing day
The box goes out, the card gets charged, and in between there is nothing. When the charge arrives with no context, a member asks themselves whether they still need it, and a lot of them decide they do not. A short note in the middle of the month changes that conversation.
Silence Between Charges
Members who only hear from you when money leaves their account.
Cancel Is One Click
Which is right, and means the value has to be obvious.
Rules You Did Not Plan For
Consent and reminder requirements if you have California members.
Everything Is You
Sourcing, packing, support and posting on one calendar.
Four apps, one founder, no keyboard
Drafts show up already written. You glance, tweak and send.
MoSocialDaily Drafts
What is coming next and what members are doing with it.
MoBlogsHow It Works
Clear pages on price, timing and canceling, which also build trust.
MoMailMid-month Notes
A short email between charges, so the next one makes sense.
MoReviewsReplies In Your Voice
Answered like a person who packs the boxes.
What it publishes across your year
Built from your own shipping cycle and the months members wobble.
- Jan to Mar
New Members
Welcome notes for the people who joined after the holidays.
- Apr to Jun
The Wobble
Month three for January sign-ups, when many decide.
- Jul to Aug
Pause Not Cancel
Summer skip options offered before people leave.
- Sep to Dec
Gifting
Gift subscriptions and the renewal conversation after.
What MoFlo accounts in other industries have measured
Other retail businesses we set up differently
A subscription brand with a team runs a different setup, so it does not get this page.
Marketing by company size
The same platform, framed by how many doors or storefronts you run, not by what you sell.
You have questions. We have answers.
The five that come up before a subscription founder signs.
How do I cut churn without making it hard to cancel?
Talk to members between charges. A short note about what is in next month, or a tip for using this month's, gives people a reason to keep the subscription that has nothing to do with the exit page.
Do the new rules apply to a small business?
ROSCA applies to online subscription sales at any size. California's updated law applies if you have California subscribers on contracts from 1 July 2025, regardless of how small you are.
What goes in an annual reminder?
The product, how much and how often you charge, and how to cancel. It is also a good moment to remind people what they got this year.
I do not have time for weekly emails.
They arrive written. You read, change a line if you want, and send, which takes a few minutes.
What does it cost working alone?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the members you already have.
Sources
- California AB 2863, Chapter 515, Statutes of 2024, amending the Automatic Renewal Law at Business and Professions Code 17600 and following, for contracts entered, amended or extended on or after 1 July 2025, read 28 September 2026. California only.
- Restore Online Shoppers' Confidence Act, 15 U.S.C. 8403, read 28 September 2026. Applies to transactions effected on the Internet.
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