AI marketing for freight fleets
Your fleet runs terminals in several markets, each hiring its own drivers and serving its own shippers. Corporate owns the brand and the safety culture; the terminal owns the local reputation. Flo drafts terminal level recruiting posts, lane pages and review replies under one brand, so every yard speaks like the company it belongs to.
About 40% of US heavy truck drivers work in the truck transportation industry. A fleet competes for them one terminal at a time.
One fleet, every terminal hiring.
Many terminals, one brand drivers trust
Recruiting runs from corporate, and terminals fill seats locally. Job posts read the same in every market, local shippers never see the terminal that serves them and a driver's review about one yard becomes the company's reputation.
Generic Job Posts
The same ad in every market, with no local home time.
Terminals Unseen
Local shippers who never meet the yard that serves them.
Driver Reviews Unanswered
One terminal's complaint read by every applicant.
Safety Culture Untold
Training and awards nobody outside hears about.
Four apps, one fleet, every terminal
Flo drafts per terminal on the corporate standard, and nothing publishes until your team approves it.
MoSocialTerminal Recruiting
Local lanes, home time and equipment, per yard.
MoBlogsLane And Terminal Pages
Each terminal's region, lanes and services.
MoMailShipper Notes
Capacity and seasonal updates by region.
MoReviewsReplies By Terminal
Driver and shipper reviews answered for the right yard.
What it publishes across the freight year
Built around shipping seasons and the months drivers change jobs.
- Jan to Mar
Recruiting Push
Driver hiring after the holidays.
- Apr to Jun
Produce Season
Capacity for spring and early summer freight.
- Jul to Sep
Peak Prep
Shipper notes before the fourth quarter.
- Oct to Dec
Peak Season
Holiday freight and safety reminders.
What MoFlo accounts in other industries have measured
Other transportation and logistics businesses we set up differently
A motor carrier with one terminal and an owner-operator run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many trucks, terminals or agents you run, not by what you haul.
You have questions. We have answers.
The five that come up before a freight fleet signs.
Can each terminal post its own jobs?
Yes. Each terminal's settings hold its lanes, home time and pay structure, so a post in Phoenix never promises Las Vegas home time.
How do we handle a driver's public complaint?
Answer once, calmly, from the terminal, and move the details offline. Many applicants read the reply as closely as the complaint.
Do recruiting posts need to mention the Clearinghouse?
It helps to be plain about it. Carriers must run a pre-employment Clearinghouse query and an annual query on every driver subject to drug and alcohol testing under 49 CFR 382.701, and saying so up front sets expectations.
Can we show our safety record?
Yes, with figures you have confirmed. Drafts cite only the ratings and awards in the Knowledge base.
How are freight fleets priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week and no contract. It is one account for the fleet, with every terminal under it.
Sources
- Bureau of Labor Statistics, Employment Projections 2025 to 2035 national matrix and Occupational Employment and Wage Statistics May 2025, occupation 53-3032 heavy and tractor-trailer truck drivers, read 30 September 2026
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 484121 general freight trucking, long-distance, truckload, private establishments, 2024 and 2025 annual averages, read 30 September 2026. Employer establishments only.
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