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You check guests in, fix the ice machine and answer the reviews at midnight. The property is good and the booking sites take a cut of almost every stay. Flo writes the marketing that invites past guests to book with you directly.
An owner-run hotel sells personal attention. Guests remember the owner who recommended the restaurant, and a reminder after they leave puts that owner back in their inbox.
The owner's hotel, booked direct.
You run everything, including the marketing
Housekeeping called in sick, the booking site changed its ranking and three reviews need replies. The marketing that would reach last summer's guests never gets done, because nobody else is going to do it.
Booking Site Dependence
Commissions on most stays.
No Time
Running the front desk and the property.
Past Guests Lost
People who loved it and never heard from you.
Reviews Waiting
Replies you mean to write.
Four apps, one property, no keyboard
It is all written already. You just say yes, no or change this.
MoSocialThe Property
Rooms, views and local tips, drafted from your photos.
MoBlogsYour Town
What guests can do nearby.
MoMailPast Guests
An invitation back, booked direct.
MoReviewsReplies In Your Voice
Every review answered, short and real.
What it publishes across your year
Built around your town's seasons and events.
- Jan to Mar
Slow Months
Local guests and midweek stays.
- Apr to Jun
Spring Travel
Events and road trips.
- Jul to Sep
Peak
Summer travelers.
- Oct to Dec
Holidays
Seasonal stays.
What MoFlo accounts in other industries have measured
Other travel and hospitality businesses we set up differently
A flagged hotel and an independent with staff run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many properties, vehicles or venues you run, not by what guests come for.
You have questions. We have answers.
The five that come up before a hotelier signs.
Can I get off the booking sites?
Not entirely, and you should not try. Use them to find new guests, and invite those guests to book direct next time.
How do I show prices correctly?
Include every mandatory fee in the total. The FTC fee rule has required it for hotels and motels since May 2025.
What should I post?
Your property, your town and the tips you give guests at check-in.
How do I answer reviews quickly?
Flo drafts replies as reviews arrive, and you approve them on your phone.
What does it cost for an owner-run property?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the guests checking in this week.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 721110 hotels (except casino hotels) and motels, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Bureau of Labor Statistics, Occupational Outlook Handbook, Lodging Managers, 2025 employment, May 2025 pay and 2025 to 2035 projections, read 28 September 2026
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