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Corporate clients book planners on a track record they can check, and much of that record sits behind confidentiality agreements. Flo writes the case studies clients approve, the capability pages buyers search for and the email that reaches the buyer when next year's meeting is being planned.
Meetings, conferences, incentive trips and company parties are bought by procurement and planned by people who remember who made their event run on time.
A track record, cleared for publishing.
Which kind of event planner are you?
An event production company with crews, gear and a show caller, and an independent event planner who runs meetings and parties alone, both sell an event the client cannot see until it happens. Pick yours.
Corporate event use cases
Four jobs the platform runs on a corporate events account, most of them aimed at the buyer rather than the attendee.
Approved Case Studies
The brief, the logistics and the outcome, cleared by the client.
Capability Pages
Meetings, incentives, launches and parties, each with its own page.
Buyer Newsletters
A quarterly note to past clients and procurement contacts.
Venue And City Guides
What you know about the cities and venues you work in.
Other event and creative businesses we set up differently
Corporate planners sit next to the rental and staging companies they hire and the entertainers they book.
Marketing by company size
The same platform, framed by how many shops, studios or crews you run, not by the date on the contract.
You have questions. We have answers.
What comes up on the first call with a corporate event planner.
Our clients will not let us name them. What can we post?
The work without the name. A case study can describe the industry, the headcount, the city and the logistics without the client, and the Knowledge base records what each client allows.
Is LinkedIn worth it for event planners?
For corporate work, usually. The buyer is often an executive assistant, an HR lead or a marketing manager, and LinkedIn is where those people read about vendors.
Can content help with company holiday parties?
Yes, and the timing matters. Many companies book December early, and finance teams like one tax point: under 26 U.S.C. 274(e)(4), recreational and social events held primarily for employees other than highly compensated employees are excepted from the entertainment disallowance and the 50% meal limit. Their tax adviser confirms how it applies.
Do we need a blog?
Buyers search for the kind of event and the city. A page on a product launch in Phoenix or an incentive program in Las Vegas answers that search with your work.
Sources
- Bureau of Labor Statistics, Quarterly Census of Employment and Wages, NAICS 561920 convention and trade show organizers, which includes event and meeting planning services, private establishments, 2025 annual average, read 28 September 2026. Employer establishments only.
- Las Vegas Convention and Visitors Authority, Year-End Summary for 2025 (revised) and news release of 29 January 2026, read 29 September 2026. Las Vegas only.
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