AI marketing for solar businesses
The 30% federal credit does not apply to anything placed in service after 31 December 2025, and the pitch that carried this industry in recent years went with it. Flo writes the one that replaces it.
Every competitor is still selling a number that no longer exists. Being accurate is suddenly a differentiator.
Written for the market after the credit.
What replaces the tax credit pitch?
Arithmetic that still works, told honestly. Utility rates, financing terms, consumption patterns and what a system actually does to a bill. Harder than quoting a credit, and it produces customers who do not cancel in week three. Most of the market has not adjusted yet. The specifics are unglamorous.
Solar use cases
Four jobs the platform runs on a solar account, rebuilt around what is actually true this year.
Post-Credit Math
Publish the real economics now that the federal credit has closed, before your competitors catch up.
Local Utility Content
Rates, net metering rules and interconnection all differ by utility, and nobody writes about them.
Referral And Past Customers
A neighbor of somebody who already bought has seen the panels and can ask how they work.
Review Replies
Answer every review, especially about production that did not match a projection.
Other home improvement trades we set up differently
Solar is the trade here whose economics were rewritten by a federal deadline nine months ago.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
What comes up on the first call with a solar business.
Half our pitch just disappeared. Now what?
Now the pitch is the bill. Utility rates, usage and financing terms still produce a real case in many markets and no case in others, and being straight about which is which is the position most of your competitors have not taken yet.
Can we still reference the credit?
Only accurately, which now means explaining that it does not apply to systems placed in service after 31 December 2025. Any content implying a homeowner can still claim it is both wrong and the kind of wrong that ends up in a complaint.
Our reviews are about production estimates.
They usually are. Publishing how projections are produced and what moves them tells the customer ahead of time what a shortfall can look like.
Is local utility content worth the effort?
It is the most durable content you can write. Rates, net metering and interconnection differ by utility, they change, and almost nobody explains them to homeowners in plain language.
Sources
- Internal Revenue Service, Residential Clean Energy Credit, read 23 September 2026
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