AI marketing for solar reps
You are the brand a homeowner actually meets, and the easy version of your pitch closed at the end of 2025. Flo writes the content that generates your own appointments instead of buying them.
A rep who generates their own pipeline keeps a different share of the deal. That is the whole argument for publishing.
A week of drafts, approved between appointments.
Whose leads are you working?
Somebody else's, at somebody else's price, with a set appointment count and no control over quality. The reps who get out of that build their own audience, which takes months and produces appointments nobody else is bidding on. Start with what has already stopped.
Renting Your Pipeline
Bought appointments cost margin and arrive pre-shopped by three other companies.
The Script Expired
The pitch you were trained on assumed a credit that no longer exists.
No Personal Record
Homeowners search your name and find a LinkedIn profile and nothing else.
Referrals Unworked
Every installed customer has neighbors and nobody is asking.
Four apps, one rep, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
Posts in your own voice about your own market, approved between appointments.
MoBlogsThe Honest Math
What a bill actually does after an install, now that the credit has closed.
MoMailYour Own Customers
The referral base that keeps one sale's customer talking about you for a couple of years.
MoReviewsSame Week Replies
Answer every review in your voice, since your name is the product here.
What it publishes across your year
Built from utility rate changes and the months homeowners look at bills.
- Jan to Mar
Rate Shock
New rates arrive and homeowners start asking questions.
- Apr to Jun
Install Season
Completed systems become proof and referral conversations.
- Jul to Aug
Summer Bills
The easiest appointments of the year in most territories.
- Sep to Dec
Build The Base
Referral work and the content that keeps your name out in January without buying a lead.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A dealer network and an installation company run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before an independent rep signs.
Why would a rep need marketing?
To stop paying for appointments. A rep with an audience sets their own schedule and keeps more of every deal, and content is how that audience hears from you without spend.
What do I say now the credit is gone?
The truth about the bill, which in a high-rate market is still a good story. Reps still quoting the credit will be caught out, and being the accurate one is worth more than it sounds.
Is it worth building my own name?
It moves with you. Companies change, comp plans change, and a personal audience is the only asset in this job that survives both.
How do I get referrals without being pushy?
By staying in contact after the install, which almost nobody does. A note when the first full bill arrives is useful to the customer and produces the conversation on its own.
What does it cost for one rep?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract, no setup fee, and a free week that produces real drafts about your own territory.
Sources
- Internal Revenue Service, Residential Clean Energy Credit, read 23 September 2026
Ready to Grow Your Business?
Find out how MoFlo's AI can take the work off your plate and power your business growth.