AI marketing for solar installers
You do the permitting, the engineering and the roof work, and you compete against sales organizations that do none of it. Flo publishes that difference and rebuilds the pitch around economics that still hold.
The credit closing thinned out the market. The companies still standing are the ones who can explain a bill without it.
Built on your own utility, rates and installs.
Who is still selling a number from last year?
A lot of your market, and homeowners are starting to find out. That creates an opening for whoever publishes the current position first, because accuracy is unusually scarce right now and unusually easy to verify. Where the time actually goes.
The Pitch Broke
Three years of messaging built on a credit that closed, and nothing written to replace it.
Competing With Sales Orgs
Companies that subcontract everything outspend you and answer nothing technical.
Utility Detail Unpublished
Rates and net metering rules decide the whole case and nobody explains them locally.
Production Complaints
A projection missed by a margin nobody discussed in advance.
Four apps, one company, no blank page
You are approving, not composing, which is a five minute job instead of an hour.
MoSocialShow The Install
Racking, conduit and commissioning, which is work a sales organization cannot show.
MoBlogsLocal Utility Economics
Rates, net metering and payback in your actual territory, updated as they change.
MoMailPast Customers
Referrals from installed systems, from people who already live with your work.
MoReviewsSame Week Replies
Answer everything, with replies about production and financing complaints drafted carefully for your approval.
What it publishes across the solar year
Built from your utility's rate calendar and your own install season.
- Jan to Mar
Rate Increases
New utility rates land and bills spike, which is peak interest.
- Apr to Jun
Install Season
Crews at capacity, publishing from real installs without anyone at a keyboard.
- Jul to Aug
Summer Bills
The strongest months for the argument in most territories.
- Oct to Dec
Accuracy And Planning
Next year's rates and the honest content about who solar does not suit.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
A dealer network and an independent rep run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before a solar installer signs.
How do we sell without the credit?
On the bill. In markets with high rates and decent sun the case still works, and in some markets it does not. Saying which is which is what separates you from the organizations still reading a script from 2024.
Should we explain when solar is a bad idea?
Yes, and it shows buyers the numbers that hold up without the credit. A homeowner told their usage does not justify a system tells three neighbors about the company that was honest with them.
Utility rules keep changing.
Which makes them the best content you can own. Load your territory's rules into the Knowledge base and update them, and you become the only local source anyone can read.
Production complaints keep appearing.
Publish how projections are built and what shifts them. Shade, weather years and usage changes are all explainable in advance, and nobody explains them until after.
What does it cost for an installer?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, with a free week and no contract. Most installers start with MoBlogs, because the local economics content is what nobody else has.
Sources
- Internal Revenue Service, Residential Clean Energy Credit, read 23 September 2026
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