AI marketing for solar dealer networks
Your dealers sell and your brand owns the reputation, and the federal credit that made the sale easy closed at the end of 2025. Flo keeps every market publishing something accurate.
MoFlo holds the brand as one group with every dealer underneath it, and each keeps its own schedule and settings.
Per market, on each dealer's own utility and rates.
What is being said in your name right now?
In some markets, a pitch that stopped being true in January. Dealer networks carry the reputational cost of whatever an independent sales team says at a kitchen table, and a federal credit ending is exactly the kind of change that takes a year to reach the field. It fails quietly, and quiet failures go unfixed.
The Field Is Behind
Dealers still quoting a credit that no longer applies, with your name on the contract.
Utility Rules Differ
Net metering and interconnection vary by utility and no central page can be right everywhere.
Cancellations After Signing
Deals sold on numbers that do not survive a second look come back as cancellations.
Reviews Land On The Brand
The dealer moves on and the monitoring contract and the reputation stay with you.
Four apps, one brand, every dealer
Flo drafts per market on your standard, and nothing publishes until you approve it.
MoSocialPer Market Calendars
A calendar per dealer, built on that market's utility rates and actual economics.
MoBlogsAccurate Post-Credit Pages
The current federal position and local utility rules, published consistently.
MoMailInstalled Base
Past customers, who produce the referrals that cost nothing and cancel least.
MoReviewsReviews By Dealer
Answer every profile in brand voice, with replies about production disputes drafted carefully for your approval.
What it publishes across the solar year
Built from utility rate changes and the seasons homeowners look at their bills.
- Jan to Mar
Rate Season
Utility increases land and bills arrive, which is when interest is highest.
- Apr to Jun
Install Season
Peak installation, and the referral content that follows completed systems.
- Jul to Aug
Peak Bills
Summer usage makes the argument for you in most markets.
- Sep to Dec
Planning And Accuracy
Next year's rates and the content that keeps the field saying true things.
What MoFlo accounts in other industries have measured
Other home improvement trades we set up differently
An installation company and an independent rep run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many crews you run, not by what you install.
You have questions. We have answers.
The five that come up before a solar dealer network signs.
How do we stop dealers quoting the old credit?
Give them current material and read tax claims closely before you approve them. Dealers repeat what they were trained on, so the correction has to arrive as content they can use rather than as a compliance memo.
Utility rules differ across our markets.
Each dealer's settings carry its own utility, rates and interconnection position, so nothing publishes describing net metering that does not exist in that territory.
Cancellations are our biggest cost.
Most of them trace to expectations set at the kitchen table. Content that explains the economics before the appointment produces fewer signatures and far fewer reversals.
Who answers a production complaint?
Flo drafts the reply, and the dealer who sold it can supply the specific projection before you approve it.
How is a dealer network priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. A dealer network runs as one account, with every dealer underneath it.
Sources
- Internal Revenue Service, Residential Clean Energy Credit, read 23 September 2026
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