AI marketing for dermatologists
Your waiting list is three months long and full of the wrong appointments. Flo publishes what you actually want more of, so the list starts to select itself.
A full schedule is not the same as a good one, and nothing changes the mix except what you are visibly known for.
A week of drafts, approved between patients.
A full schedule of the wrong appointments
Three months out and most of it is routine work somebody else could do, while the cases and procedures you actually want are the ones not finding you. Being booked solid hides that problem rather than solving it, and content is where you show the work you want.
The Mix Is Wrong
A long waiting list made of appointments you do not want more of.
Known For Nothing Specific
A general reputation that attracts general work.
No Time To Publish
Clinic all day, and the marketing waiting for an evening.
Cosmetic Patients Drift
Elective work going to whoever advertised most recently.
Four apps, one dermatologist, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
The work you want more of, approved between patients on a phone.
MoBlogsWhat You Are Known For
Depth on the conditions and procedures you actually want referred.
MoMailChecks And Intervals
Annual exams and cosmetic recall, neither of which prompts itself.
MoReviewsReplies That Name Nobody
Answered in your voice, and silent about who the reviewer is.
What it publishes across your year
Built from your own sun season and when electives get booked.
- Jan to Mar
Low Sun Months
Resurfacing and the procedures best done now.
- Apr to Jun
Check Season
Warmer weather bringing skin concerns into view.
- Jul to Aug
Peak Medical
Sun damage volume and the content that supports it.
- Sep to Dec
Elective Bookings
Cosmetic work timed to events and year-end benefits.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-market group and a staffed practice run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a dermatologist signs.
I am booked three months out. What would I gain?
A better list. Being full is a volume answer to a mix problem, and the only thing that changes which appointments arrive is being publicly known for the specific work you want.
How do I become known for something specific?
By writing about it repeatedly and in depth. Both patients and referring clinicians form an impression from what they can find, and a dermatologist with six thorough pieces on one condition gets sent those cases.
When would I write any of it?
You would not. Approving between patients takes a minute on a phone, which is the only version of this that fits a clinic day.
Cosmetic patients go elsewhere between treatments.
Because nobody contacted them and somebody else did. The interval is predictable, and a note that lands as the effect fades is the cheapest booking you will get all month.
What does it cost running one practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the patients already on your schedule.
Sources
- United States Centers for Disease Control and Prevention, Melanoma of the Skin Statistics, page last reviewed 17 June 2026, read 24 September 2026. The 6.1 million figure is CDC republishing an analysis of Medical Expenditure Panel Survey data covering 2012 to 2018.
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