AI marketing for dermatology practices
Your cosmetic patients have an interval and nobody is tracking it, so they drift to whoever advertised most recently. Flo writes the note that arrives just as the effect fades.
Medical dermatology fills itself. Cosmetic has to be recalled, and it is the side that actually pays.
Both sides of the practice, kept separate.
The cosmetic book has an interval
Neuromodulators fade. Fillers soften. Laser courses need maintenance. All of that is predictable, none of it is prompted, and in the gap a med spa with a marketing budget gets in front of your patient first. The interval is the opportunity and almost nobody works it.
Cosmetic Recall Ignored
Predictable intervals that nothing in the practice tracks.
Med Spas Outspend You
Competing on advertising against businesses with lower costs.
Two Audiences, One Voice
Reassurance and aspiration, awkwardly sharing a website.
Skin Checks Not Booked
Medical volume that depends on somebody remembering.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialTwo Streams
Cosmetic and medical content, kept in separate voices on purpose.
MoBlogsScreening And Sun
The medical authority content that makes the cosmetic side credible.
MoMailInterval Recall
Timed to when the last treatment is fading, which is the best email you send.
MoReviewsReplies That Name Nobody
Drafted so a cosmetic complaint never becomes a clinical argument in public.
What it publishes across the dermatology year
Built from your own sun season and when patients book electives.
- Jan to Mar
Laser Season
Resurfacing done while sun exposure is low.
- Apr to Jun
Skin Checks
Warmer weather and the annual exam conversation.
- Jul to Aug
Sun Damage
Your heaviest medical stretch and the content that supports it.
- Sep to Dec
Before The Holidays
Cosmetic bookings timed to events and expiring benefits.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A multi-market group and a solo dermatologist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a dermatology practice signs.
How do I stop losing cosmetic patients to med spas?
By being in front of them when the last treatment fades, not when you have a gap in the schedule. The interval is predictable, so a note can arrive just as the patient is thinking about it.
Should the cosmetic side sound different?
Completely. A patient worried about a mole needs calm and clarity. A patient considering injectables wants to picture a result. Using one tone for both makes the medical side feel sold and the cosmetic side feel clinical.
What content brings in medical volume?
Screening. Skin cancer is the most common form of cancer in the country and there is no annual prompt for a skin check the way there is for teeth or eyes, so the practice has to create one.
Are before and after images a problem?
Only when presented carelessly. The FTC's endorsement guidance expects an advertiser to have grounds for implying a result is typical, so the practices that get into difficulty are the ones showing their best case without qualification.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoMail, because the cosmetic interval list is ready to contact right away.
Sources
- United States Centers for Disease Control and Prevention, Melanoma of the Skin Statistics, page last reviewed 17 June 2026, read 24 September 2026. The 6.1 million figure is CDC republishing an analysis of Medical Expenditure Panel Survey data covering 2012 to 2018.
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