AI marketing for dermatology providers
One practice, two businesses. The skin check that saves a life and the filler appointment book almost nothing in common, and most dermatology marketing tries to sell them in the same voice.
A patient looking for a mole check and a patient looking for injectables are not the same person having two moods.
Written for a practice with two front doors.
Which dermatology business are you?
A group running practices across markets, an independent practice balancing medical and cosmetic, and a single dermatologist all carry the same split and manage it at different scales. Pick the one that matches what you run.
Dermatology use cases
Four jobs the platform runs on a dermatology account, on both sides of the practice.
Separate The Two Voices
Medical content that reassures and cosmetic content that shows real results, kept apart.
Own The Skin Check
The annual exam that nothing prompts and everybody postpones.
Recall The Cosmetic Book
Treatments with a natural interval that lapse the moment nobody calls.
Replies That Name Nobody
A review answered without confirming anyone was ever a patient here.
Other medical and dental practices we set up differently
Dermatology sits next to the other practices selling medical care and elective treatment together.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
What comes up on the first call with a dermatology practice.
Should medical and cosmetic share a website?
They can share a practice and should not share a voice. Somebody worried about a changing mole and somebody browsing for filler want completely different tones, and copy that tries to serve both usually reassures neither.
What drives medical volume?
The skin check, which nothing prompts. Skin cancer is the most common form of cancer in the country and about 6.1 million adults a year are treated for basal and squamous cell carcinomas, yet almost nobody has an annual exam in their calendar.
Cosmetic patients disappear after one treatment.
Because most treatments have a natural interval and nobody tracks it. A note timed to when the effect is fading arrives when the patient is already thinking about it, and very few practices send it.
Is cosmetic content risky for a medical practice?
Only if it overpromises. Results content is governed by the FTC's endorsement guidance like any other advertising, and the practices that get into trouble are the ones presenting an exceptional outcome as a typical one.
Sources
- United States Centers for Disease Control and Prevention, Melanoma of the Skin Statistics, page last reviewed 17 June 2026, read 24 September 2026. The 6.1 million figure is CDC republishing an analysis of Medical Expenditure Panel Survey data covering 2012 to 2018.
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