AI marketing for dermatology groups
Some of your practices lean medical and some lean cosmetic, and the group's marketing has to carry both without either one sounding like an afterthought. Flo drafts per practice on one standard.
MoFlo holds the group as one brand with every practice underneath it, each on its own schedule and settings.
Per practice, on its own mix.
Every practice has a different mix
One of your locations is 80% medical with a long surgical waiting list. Another is half cosmetic and competing with med spas on a main street. A single group voice flattens that difference and makes both of them sound like somewhere else.
Mix Varies By Practice
Medical and cosmetic balanced differently in every location.
Two Audiences, One Brand
Reassurance and aspiration, needing separate treatment.
Cosmetic Claims Drift
Results language improvised locally, with the group carrying the risk.
Skin Checks Unprompted
Annual exams nobody schedules across the entire group.
Four apps, one group, every practice
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Practice Calendars
A calendar per location, weighted to that practice's actual mix.
MoBlogsMedical Authority
Skin cancer, screening and treatment, written once to the group's standard.
MoMailChecks And Intervals
Annual exams and cosmetic recall, both worked per practice.
MoReviewsReplies That Name Nobody
Answer every profile in brand voice, with no patient detail in any of them.
What it publishes across the dermatology year
Built from sun season and when people book elective treatment.
- Jan to Mar
Winter Cosmetic
Resurfacing and treatments best done away from sun exposure.
- Apr to Jun
Skin Check Season
Warm weather, more skin visible, and the checks that follow.
- Jul to Aug
Sun Damage
Peak medical volume and the content that drives it.
- Sep to Dec
Pre-holiday Cosmetic
Elective treatment booked before events and year end.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A single practice and a solo dermatologist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a dermatology group signs.
Our practices have very different service mixes.
Each Knowledge base carries its own, so a heavily medical practice publishes accordingly and a cosmetic-leaning one does the same, without the group having to pick a single identity that fits neither.
How do we keep cosmetic claims safe across markets?
By drafting them centrally. Results language is where advertising risk sits in this specialty, and a group that writes it once and approves it centrally is far better protected than one where each practice improvises.
Skin checks are our best medical volume.
And nothing prompts them. Annual exams have no natural trigger, so the recall has to be created, and the group can send it identically at every practice.
Can practices keep their local character?
Yes. The clinical standard and the claims stay central. The community, the team and the seasonal detail come from the practice, which is what makes the content read as local rather than corporate.
How is a dermatology group priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. One account covers the group rather than being charged per practice.
Sources
- United States Centers for Disease Control and Prevention, Melanoma of the Skin Statistics, page last reviewed 17 June 2026, read 24 September 2026. The 6.1 million figure is CDC republishing an analysis of Medical Expenditure Panel Survey data covering 2012 to 2018.
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