AI marketing for optical chains
Your stores are judged as retail and regulated as healthcare, and the two halves of that rarely appear in the same sentence on your website. Flo writes both, per location.
MoFlo holds the chain as one brand with every store underneath it, each on its own schedule and settings.
Per store, retail and clinical together.
Retail on the outside, clinical on the inside
The shopfront sells frames and the back room performs medical examinations, and most optical marketing only advertises one of those. A chain that publishes the clinical side gets a different customer through the door, at a better margin, in every market it operates.
Sold As Frames Only
A clinical service advertised as a retail promotion.
Prescriptions Walk Out
Federal release rules meaning every exam can end elsewhere.
Stores Post Nothing
Locations invisible in a search people run once a year.
Recall Runs Unevenly
Annual exam reminders worked hard in some stores and not at all in others.
Four apps, one chain, every store
Flo drafts per location on your standard, and nothing publishes until you approve it.
MoSocialPer Store Calendars
A calendar per location, on that community and that team.
MoBlogsThe Clinical Half
Dry eye, screening and what an exam actually checks, written once.
MoMailAnnual Recall
The exam reminder, worked identically at every store.
MoReviewsReplies That Name Nobody
Answer every profile in brand voice, with no patient detail in any of them.
What it publishes across the optical year
Built from benefit years, school terms and when people notice their vision.
- Jan to Mar
New Benefit Year
Vision plans reset and the recall wave that follows.
- Apr to Jun
Sunglasses And Sport
Seasonal eyewear and protective lens content.
- Jul to Aug
Back To School
Children's exams, which is your most reliable family volume.
- Oct to Dec
Use It Or Lose It
Expiring vision benefits, which is the best email of your year.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
An independent practice and a single optometrist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before an optical chain signs.
We are a retailer. Is clinical content really for us?
It is the part that cannot be bought online. Frames can, lenses increasingly can, and an eye examination cannot, so a chain that publishes the clinical half is defending the one thing its competitors have no answer to.
Prescriptions leave with the patient by law.
They do, at the end of every fitting, requested or not. That makes the argument for buying here something you have to make before the exam ends rather than at the counter afterwards.
Recall is inconsistent across our stores.
Which is pure lost revenue, because the annual exam is the most predictable event in this business. Running the same recall in every location means every patient due for an exam gets the same reminder, whichever store they use.
Can stores keep local character?
Yes. Each store's settings carry its own community and team, while the clinical explanations and the compliance language stay identical across the brand.
How is an optical chain priced?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, free for a week, no contract. One account covers the brand, with every store underneath it.
Sources
- Federal Trade Commission, Contact Lens Rule, 16 CFR Part 315, section 315.3, as amended effective 16 October 2020, read 24 September 2026
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