AI marketing for optometrists
One lane, one of you, and a recall list that only grows if somebody works it. Flo writes the reminder that actually gets a booking.
A solo optometry practice is a subscription business where nobody sends the renewal.
A week of drafts, approved between exams.
A subscription business with no renewal notice
Every patient is due back in a year, which makes this the most predictable practice in healthcare, and the renewal only happens if somebody writes it. In a single-lane practice that somebody is you, after a full day of exams, which means it happens in March and then not again until the following November.
Recall Depends On You
The most predictable revenue in medicine, needing your evening.
One Lane To Fill
No slack in the schedule and no way to absorb two quiet weeks.
Online Sellers
Prescriptions leaving and orders going elsewhere in minutes.
Known As A Shop
Medical capability invisible behind a window full of frames.
Four apps, one optometrist, no keyboard
The drafting is done. What is left is judgment.
MoSocialDaily Drafts
The practice, the lane and the advice you repeat daily, approved between exams.
MoBlogsMore Than Glasses
What an eye exam detects, written for people who think it is a sight test.
MoMailThe Recall List
Everybody due this month, contacted with a reason, not a notice.
MoReviewsReplies That Name Nobody
Answered in your voice, and silent about who the reviewer is.
What it publishes across your year
Built from vision plan years and your own quiet months.
- Jan to Mar
New Plan Year
Benefits reset and the recall that should start immediately.
- Apr to Jun
Sunglass Season
The second sale that does not compete with an online basket.
- Jul to Aug
Children's Exams
School requirements, which fill an otherwise slow stretch.
- Oct to Dec
Benefits Expiring
The most reliable booking driver you have all year.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A retail chain and a staffed practice run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before a solo optometrist signs.
Recall only happens when I find an evening.
Which is why it happens twice a year instead of monthly. Drafted recall that you approve in a minute is the difference between a list that is worked and a list that is intended to be worked.
Is one lane too small for this?
One lane is why it matters. You have no capacity to absorb two empty weeks and nobody to delegate the writing to, which is exactly the situation drafting solves.
What do I post that is not about frames?
What you find. Not naming anybody, but the general fact that an eye exam picks up signs of diabetes and glaucoma surprises almost everybody, which makes it worth a post of its own.
People order lenses online anyway.
Some always will. The ones who do not are the ones who understand what a fitting is for, and they only understand it if somebody explained it before the prescription was in their hand.
What does it cost running one practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and everything together is $299/mo, no contract and no setup fee. The free week runs on the recall reasons you already know.
Sources
- Federal Trade Commission, Contact Lens Rule, 16 CFR Part 315, section 315.3, as amended effective 16 October 2020, read 24 September 2026
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