AI marketing for optometry practices
The patient leaves with a prescription you are required to hand over and a phone that will sell them lenses in ninety seconds. Everything a patient should know about your dispensary has to be said before then.
You cannot hold the prescription. You can be the reason somebody decides not to use it elsewhere.
The second sale, argued in advance.
The prescription leaves and so does the order
It is not a loophole, it is the rule, and arguing with it is pointless. Patients who already understand what a measured fitting and a properly made lens are can weigh your dispensary fairly, and that understanding has to exist before the exam is over.
The Second Sale Walks
A required prescription release and an online basket waiting.
Exam Recall Lapses
The most predictable revenue in the practice, unprompted.
Seen As A Shop
Medical eye care invisible to patients who think you sell glasses.
Price Compared To The Internet
Frames judged against a marketplace with no overheads.
Four apps, one practice, no blank page
You correct a draft instead of facing a blank page, and the voice sharpens each time.
MoSocialThe Lane And The Dispensary
The exam, the team and the fitting, which is what makes the price make sense.
MoBlogsWhat An Exam Finds
Glaucoma, diabetes and dry eye, which patients have no idea you look for.
MoMailAnnual Recall
The exam reminder, written as a reason instead of a due-date notice.
MoReviewsReplies That Name Nobody
Drafted so a review is answered without confirming anyone attended.
What it publishes across the optometry year
Built from vision plan years and the school calendar.
- Jan to Mar
Benefits Reset
New plan year and the recall that should follow it immediately.
- Apr to Jun
Sun And Sport
Protective and prescription sunglasses, which is a real second sale.
- Jul to Aug
School Exams
Children's vision checks and the family bookings behind them.
- Oct to Dec
Before Benefits Expire
The email that tells a patient their annual exam is due.
What MoFlo accounts in other industries have measured
Other medical and dental practices we set up differently
A retail chain and a single optometrist run different setups, so they do not get this page.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
The five that come up before an optometry practice signs.
How do I keep the eyewear sale?
By making the case before the exam ends. Somebody who understands what a measured fitting changes about a progressive lens does not treat an online basket as the same purchase. Somebody who does not will always choose the cheaper one.
Recall is our whole business and it keeps slipping.
Because a due-date reminder is not a reason. An email that explains what an exam actually checks at their age gets acted on, and that is the difference between a full book and a quiet March.
Patients do not know we do medical eye care.
Which is the most valuable thing you are not publishing. Dry eye management and diabetic screening change both your payer mix and how patients see the practice, and almost no independent writes about them.
Should I stock cheaper frames to compete?
You will not win that. The defensible ground is the fitting, the lens and the person who fixes it when it is wrong, and content is the only way any of that becomes visible before somebody compares prices.
What does it cost for a practice?
MoMail is $79/mo and MoReviews $99/mo. MoSocial and MoBlogs are $149/mo each, and all four together are $299/mo, free for a week and no contract. Most practices start with MoMail, since the recall list already exists.
Sources
- Federal Trade Commission, Contact Lens Rule, 16 CFR Part 315, section 315.3, as amended effective 16 October 2020, read 24 September 2026
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