AI marketing for optometry and optician practices
Federal rules require you to hand over the prescription whether or not the patient asks, which means your exam fee funds somebody else's online lens order. Flo writes the content that explains what patients get when they buy their eyewear here.
The exam and the eyewear are one business to you and two entirely separate decisions to the patient.
Written for a practice that loses the second sale.
Which optical business are you?
A retail optical chain, an independent practice with a dispensary, and a single optometrist all perform the same exam and have completely different relationships with what happens afterwards. Pick the one that matches what you run.
Optometry and optical use cases
Four jobs the platform runs on an optical account, most of them about the sale after the exam.
Keep The Second Sale
Why the dispensary fitting matters, argued before the prescription leaves the building.
Recall The Annual Exam
The single most reliable recurring revenue in this practice, and it lapses silently.
Explain Medical Eye Care
Dry eye, glaucoma and diabetic screening, which patients do not know you do.
Replies That Name Nobody
A review answered without confirming anyone was ever a patient here.
Other medical and dental practices we set up differently
Optometry sits next to the other practices where an annual visit is the whole economy.
Marketing by company size
The same platform, framed by how many locations you run, not by what you treat.
You have questions. We have answers.
What comes up on the first call with an optometry practice.
Online sellers take our eyewear revenue.
They take what you do not argue for. The rule requires the prescription to be released at the end of a fitting whether or not anybody asks, so the only defense is having already explained what a correct fitting and a real lens are worth.
What is the highest value thing to publish?
The annual exam recall, without question. It is predictable, it is the entire rhythm of the practice, and it lapses quietly because nobody sends anything more compelling than a due-date notice.
Patients do not know we treat medical conditions.
Almost none of them do. Dry eye, glaucoma monitoring and diabetic retinal screening are invisible to somebody who thinks you sell glasses, and publishing them shows patients the medical care you actually provide.
Should we compete on frame price?
It is a losing position against an internet seller with no exam room. The defensible argument is the fitting, the lens quality and the person who will fix it when it is wrong, none of which an online basket includes.
Sources
- Federal Trade Commission, Contact Lens Rule, 16 CFR Part 315, section 315.3, as amended effective 16 October 2020, read 24 September 2026
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